It’s not always easy to reach clients as a small business owner. If you have a local service business, you might think that local marketing is the way to go. But where are your customers going to look first to find what they need? Most people look for and research local services and products online […]
20/09/2018
We live in a pretty boring world, especially when it comes to business. We live like that for a reason – the internet. The amount of data that is gathered, analyzed and transformed into actionable business practices, proven sales models and rules-based development cycles is just too much. We’ve removed the guesswork from nearly everything […]
31/08/2018
What do you feel when seeing product placement in movies or YouTube? Do you rush to the store to buy something a star is using? I guess the answer is no. No, you don’t. Sure, when done smartly, product placement and influencer marketing can do wonders in terms of spreading brand awareness. Or they can […]
08/08/2018
All work and no play make entrepreneurs dull boys and girls. So, as one of the most famous movie villains once said, “Why. So. Serious?” Come on guys, its Friday! Is there a better day to have fun in our small, yet powerful circle of small business owners? It certainly is not, sir Cat It […]
20/07/2018
A house built on sand only lasts until the wind blows hard enough. Same can be said about a business that doesn’t stand firmly on the ground. You can have an amazing idea, a team of brilliant all-stars and the luck of a leprechaun but what good are any of those things if you don’t […]
18/07/2018
Friday is here. To some, it means that they can leave their boring old cubicle or the crammed open space office to finally enjoy the wonders of life. What does Friday mean to us, entrepreneurs? Well, it probably means that we should get ready for a busy weekend filled with tasks, clients and management duties. […]
13/07/2018
Did you know that where I come from we don’t use the word “diapers”? We call them “Pampers”. Yes, there are other brands present on the market like “Huggies” or “Luvs” but even they are called “Pampers” by our people. In my book, this is the very definition of a brand winning an audience. How’d […]
11/07/2018
What differs a successful business from a bombing fiasco? A successful revenue stream, among other things. But how does one achieve stability in the modern day market of shifts, changes, instability and, at times, even madness? The competition is tough, the clients are too small and too few in between and your bills grow like […]
04/07/2018
Is there anything more powerful in our world than a phone call? We wait for it to ring when lonely, we choose to call others when sad, we smile when we hear good news from our close ones and… we HATE sales pitches and cold calls. Does that mean that you, as a business owner, […]
30/06/2018
My toaster went out with a puff of smoke this morning. I felt bad. Because I really wanted toasts and bacon to kick-start my day on a great note. I stood in my kitchen with a wrap of bacon looking at it with great sadness. But then I noticed something. The expiration date had passed. […]
08/06/2018
Oh, Instagram, the source of inspiration for countless millennials, a visual gem and the perfect “look at how cool I am” platform. I could sing love songs about how remarkable this quintessence of social media is, but we are here for a different reason. We are here to make your page shine with new colors […]
01/06/2018
