Content is of utmost importance for SEO as search engines want to show only the most valuable and relevant content to their users. So if your content is underperforming, you need to take a hard look at what you’re doing wrong. The first question you need to ask yourself is, “why is my content underperforming?” and find […]
January 24, 2022
Shopping online always comes with an element of risk. What if the product that arrives isn’t what you thought it would be? Is the image on the internet an accurate representation? Will it do what it claims to do? Time and again, customer reviews, celebrity endorsements, and other forms of social proof come to the rescue. […]
January 12, 2022
If you’re thinking of starting a new business, finally setting up that side hustle or diversifying a current business for increased profitability, January might be just the time to do it. Maybe you’re looking to improve your profitability or even start a side hustle. Today we’ll look at some small business ideas to start in […]
December 23, 2021
It’s that time of year when a business will feel their appreciation for their most loyal (and profitable) clients throughout the year. And as it’s the time of giving in most of the western world, it’s not uncommon for a business to reward those repeat clients with a little extra in their (service) stocking. However, […]
December 13, 2021
Client contact details are crucial for avoiding appointments that clients miss or forget. However, how you contact clients is just as important as the notification itself. It is a balancing act between effective communication and cost-effective methods. Emails can easily be ignored, and SMS can become expensive if you send all notifications and reminders this way. The […]
December 7, 2021
Whether you’re thinking about starting a business, just starting up, or looking to expand, it’s always a good idea to seek advice from those who have gone before. Learning from the mistakes of others and how to fix your own errors is part of the process of building a successful business. And the best place […]
November 25, 2021
Many businesses have a robust online presence. They invest in content marketing, paid ads, and other forms of customer acquisition. However, for some reason, they skip online event marketing. That’s a mistake. For the last few years, I’ve been responsible for managing many of the online events run by GetResponse. I know from experience just […]
November 24, 2021
Last week SimplyBook.me released another new custom feature for their users, the File Uploader – Google Drive feature. Have you ever wished that you could ask your clients to upload important and pertinent details to your system so you could provide a better service? When you provide services to people, there is always some sort […]
November 23, 2021
The beauty business is more than anything a visual one. People have every intention of coming to your company for whatever treatment they desire, and they intend to leave looking “more beautiful” – whatever that means for them. This makes Instagram inspiration a perfect source for advice, and a marketing champion for beauty businesses. If […]
November 17, 2021
It’s been a long time since having an effective online presence became essential for growing and promoting your business. So that’s what you did. You spent a lot of time building and designing a website, expanding your social reach and everything else that a business should do. Then they told you that you needed to […]
November 9, 2021
Understanding the importance of video content will go a long way in boosting your marketing career. Video content is the current leader of the pack and will remain so for a long, long time. As a beginner, you’ll learn numerous new things about videos for marketing. One of them is the importance of including videos […]
October 27, 2021
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