Business, Product & Tool Tips, Business Tips
Contenty Strategy: Identifying and Fixing Gaps in your content.

5 Tried and Tested Approaches for Spotting and Fixing Gaps in your Content Strategy

Your business might have the most talented team of writers and social media specialists in the world. But that won’t mean much if their output doesn’t match your target audience’s wants, needs, and expectations. So, it’s essential that you’re constantly on the lookout to identify and fix gaps emerging in your content strategy.  Although no […]

Dmytro Spilka

December 2, 2022

Business, Product & Tool Tips, Business Tips
Protection from payment fraud - by Irina Maltseva

How To Protect Your Small Business From Payment Frauds

An estimated 550 million small business owners worldwide create huge employment and lifestyle opportunities. Unfortunately, small businesses are prime targets for payment fraud. In fact, according to a 2018 report by The Association of Certified Fraud Examiners (ACFE), small businesses rank much higher than larger corporations in payment fraud frequency (48%), and this number is […]

Irina Maltseva

November 30, 2022

Business, Product & Tool Tips, Business Tips
Small business saturday

Make the Most of Small Business Saturday for Your Small Business

If you are a small business trying to get noticed, you have probably considered jumping on the Black Friday wagon. However, a complaint heard from many small business owners is that they can’t compete with the big retailers and corporations that dominate the Black Friday scene. This is why Small Business Saturday exists, to encourage […]

Amie Parnaby

November 24, 2022

Business, Product & Tool Tips, Business Tips
How To Build Community For Your Business

How To Build Community For Your Business

Do you struggle to create a sense of community for your business? You’re not alone. Getting people to connect and feel attached to your company can be tough. But don’t worry; there are things you can do to help foster community among your customers and employees. Read on for our proven tips on growing and […]

Alan S. Lui

November 21, 2022

Business, Product & Tool Tips, Business Tips
How to Build a High Ticket Sales Funnel with Online Scheduling

How to Build a High-Ticket Sales Funnel with Online Scheduling

If you are in business and selling high-ticket products, you need to have systematic sales funnels to drive target customers to your company and get them to build trust with you as you convert them into customers.  Here is a simple selling strategy for a high-ticket product, assuming the product sells at $1000 each. Source: […]

Amie Parnaby

November 17, 2022

Business, Product & Tool Tips, Business Tips
Black Friday Marketing

10 Black Friday Marketing Tips For a Booming Event.

Black Friday is the day everyone loves and loves to hate. In the past, it was the perfect sales drive for the pre-Christmas gift grab in physical retail stores. However, now it has grown to encompass online stores and services. Check out your local gym if you don’t believe me. That’s one service that has […]

Amie Parnaby

November 16, 2022

Business, Product & Tool Tips, Business Tips
Entrepreneurs day

It’s Entrepreneurs’ Day – Interview with Ingvar Gudmundsson and Rut Steinsen – Founder and CEO of SimplyBook.me

Today, we celebrate those with an entrepreneurial spirit – successful or not. It’s Entrepreneur’s Day, so we are interviewing our closest entrepreneurs, our founder, Ingvar Gudmundsson, and our CEO, Rut Steinsen. The Story of Simplybook.me is freely available on our website, but we (make that “I”) thought it was a great time to find out […]

Amie Parnaby

November 15, 2022

Business, Product & Tool Tips, Business Tips
7 Key Email Newsletter Metrics You Should Track & How to Fix Them

7 Key Email Newsletter Metrics You Should Track & How to Fix Them

Newsletters form an integral part of most email marketing campaigns. They have phenomenal reach and have been known to drive engagement and conversions, making them a highly effective one-on-one form of communication. But do you know what seals the deal in their favor? It’s the data they generate. Data is what makes every marketer’s world […]

Antonio Gabric

November 9, 2022

Business, Product & Tool Tips, Business Tips
Marketing tips for generating trust

8 Marketing Tips for Generating Trust with Your Audience

When deciding what marketing strategies to employ, most business owners focus on going after measurable outcomes that deliver benefits within a short timeframe. But the thing is, tangible results aren’t the only ones that matter when aiming to build up a strong brand. Sometimes, putting time and effort into producing something more abstract can deliver […]

Travis Jamison

October 26, 2022

Business, Product & Tool Tips, Business Tips
planning a spectacular halloween event

How to Plan a Halloween Event – Make it Spooktacular!

It’s coming up to that time of year when celebrations are all about events and fun times. And the first one on most of our calendars is Halloween. If you want to know how to plan a Halloween event that won’t bankrupt you and will get you noticed, keep reading! Halloween isn’t for everyone, but […]

Amie Parnaby

October 21, 2022

Business, Product & Tool Tips, Business Tips
what is price elasticity?

What Is Price Elasticity And How This Determines Marketing Strategy

Your marketing strategy has many moving parts that define it – your business goals, alignment to those goals, messaging, and promotional channels. A few elements can substantially impact your strategies: messaging, price, and competition. While messaging can be tweaked for more meaningful impact, competition isn’t in your control. What can be controlled is the price. […]

Anand Srinivasan

October 19, 2022