Business tips and advice
influencer marketing

The Ultimate Guide to Influencer Marketing for Service-Based Businesses

Influencer marketing a huge industry. Social media is part of billions of people’s daily lives. That means that many of us are turning to our favorite online personalities to help inform our purchasing decisions. According to Digital Marketing Institute, around 86% of women use social media to look for purchasing advice, while 49% of all consumers […]

Amie Parnaby

January 13, 2021

Business tips and advice, Resources
Email Marketing Defining Goals & Choosing Campaigns

Email Marketing Tips & Tools – (PART 3) Launching an Email Campaign & Analysing the Results

This is the last chapter in our primer series on Email Marketing Tips & Tools. If you missed the previous two chapters, you’d find them here, Part 1: Dos, Don’ts, and Personalisation and Part 2: Defining Goals & Choosing Campaign Templates. Today, I’m going to talk about email campaign management tools and, discuss feedback metrics and responses, and […]

Amie Parnaby

December 18, 2020

Business tips and advice, Resources
moving your business online

6 Tips for Moving Your Business Online

The situation that occurred in 2020 is unprecedented in modern history. For many decades there was no such test for brick and mortar business owners like this one. So far, only the small businesses have been hit, but bigger companies have begun to feel it too. In some cases, COVID just accelerated an inevitable fall; in others, […]

Vlad Falin

December 16, 2020

Business tips and advice, Resources
Facebook and Instagram integration

Facebook and Instagram Business Page Integration with

If you didn’t already know, Facebook recently updated its business page integration for FB and Instagram. Enabling better, smoother, and streamlined onboarding while connecting a company website and schedule with social media. If you’re already using the Facebook and Instagram integration feature with, you probably realised that you needed to reconnect the two platforms […]

Amie Parnaby

December 15, 2020

Business tips and advice, Resources
Proactive Customer Service

6 Ways Small Business Customer Service Can be Proactive

Customer service is always important for any business size. Good customer service practices transform service from being reactive to proactive.  Reactive service is where a business waits for customers to contact them, whether it’s with a complaint or a query before they respond. Reactive customer service is outdated, and customers now expect something better. There […]

Zofia Bobrowicz Cohn

December 9, 2020

Business tips and advice, Resources
Special Days & Events Set up

Special Days, Events & Holidays – Setting it up in Your Schedule

It’s not unusual for businesses to operate differently for special days, events and holidays. For the simplest of reasons, most countries have public and national holidays that demand either different operating hours or even complete closure for non-essential businesses.  When you first set up your scheduling system, you created a weekly recurring calendar of […]

Amie Parnaby

December 8, 2020

Business tips and advice, Resources

4 Pros to Making Your Small Business Cashless

From little corner shop cafes to ice-cream vans, cash has for decades been the backbone of small businesses. It made sense as the ubiquitous method of payment, as everyone had it and everyone knew how to use it. However, in recent years consumer payment habits have changed dramatically. In 2019, card payments accounted for 51% […]

Richard Conn

December 2, 2020

Business tips and advice, Resources
Configuring Services and providers in

How To Configure Services and Providers on

When you have signed up with, it is just the beginning of what could be a fabulously beneficial relationship. By signing up, you automatically create the bare-bones structure of your business’ booking management system. However, before you can start using your booking site, you need to configure the services you offer and the providers […]

Amie Parnaby

December 1, 2020

Business tips and advice, Medical & Healthcare
Automated Appointment Bookings

Why Patients NEED Online Appointment Booking (and so do doctors)

If you didn’t know that online appointment scheduling is increasing in the medical community, it might surprise you to learn that more than 70% of medical practices are looking to implement an automated booking system by the end of 2021. Perhaps it shouldn’t be a surprise. Even the Baby Boomers and the ageing Gen X […]

Amie Parnaby

November 26, 2020

Business tips and advice, Resources
Vouchers in Email

Sending Vouchers In Emails: A Concise Guide

What could be a better reason to open an email than to receive a gift voucher? In fact, most brands prefer sending a voucher as a promised gift in exchange for subscribing to their email list. They fall into the category of promotional messages, and much to your surprise, receiving promotional offers isn’t frowned upon […]

Kevin George

November 25, 2020

Business tips and advice, Resources
Service Add-ons for improved customer experience

How to Use Service Add-ons for Increased Revenues and Customer Experience

2020 is coming to an end, and the New Year is starting to look that little bit brighter; there is a future to build your business up. For companies wanting to increase revenue streams and improve customer experiences, using service add-ons can be a perfect enhancement tool.So our video this week will show you how […]

Amie Parnaby

November 24, 2020