News & Updates, Business tips and advice, Other Industries
events and entertainment trends

Events and Entertainment Trends in 2021 – Rebuilding the entertainment industry

If any industry suffered most from the COVID-19 pandemic of 2020, it was the events and entertainment sector. Even when other services were allowed back in business, albeit briefly, entertainment businesses never regained any ground. The rebuilding of the events industry will require adaptation to the new landscape that 2020 created. It will mean fully […]

Amie Parnaby

February 12, 2021

News & Updates, Business tips and advice, Other Industries, Resources

Is 2021 the Year of the Entrepreneur?

You might have heard that 2021 could well be the Year of the Entrepreneur. What has led many economists and business commentators to make this claim? In some cases, the global economic rebound will demand the creation of new companies to counteract the loss of jobs, business collapse, and the monopoly of the massive business […]

Amie Parnaby

February 10, 2021

News & Updates, Business tips and advice, Medical & Healthcare, Resources
data protection

Increased Data Protection Measures by Mobile Healthcare Apps in the Face of Increasing Security Threats

Like every other field, the medical industry has advanced significantly in the past few years. Health professionals are working towards improving the experience for both frontline healthcare workers and the patients. Most of the work is now shifting to the digital landscape, and data protection is crucial. You must have noticed people around you wearing smartwatches […]

Nouman Ali

February 3, 2021

Business tips and advice, Resources Custom Features Custom Features: The Top 6…

…and a few you might want to try If personalisation is the name of the game between you and your clients, why wouldn’t the same apply for you? No two businesses operate identically. Consequently, a one-size-fits-all approach to any business management tool is not appropriate or even viable for how you run your business. You […]

Amie Parnaby

February 3, 2021

News & Updates, Business tips and advice, Medical & Healthcare
Medical trends 2021

Medical Trends in 2021 – Testing, Treating, Vaccinating & Predicting Healthcare

Medical testing, vaccinations, and overall healthcare have developed in leaps and bounds this past year. Necessity might be the mother of invention, but the innovations influenced by the 2020 COVID-19 pandemic will be here with us for the long haul and will drive further development in the future. 2021 will see the widespread roll-out of […]

Amie Parnaby

January 29, 2021

Business tips and advice, Resources
Facebook Strategy Improvements

How to Improve Your Facebook Strategy Today

There’s no getting away from the fact that Facebook, with its 2.6 billion active users, is the biggest social media platform out there. Even if you use every other social media, Facebook has to be your social media flagship. The past year has seen a massive increase in social media engagement and social sharing, but […]

Amie Parnaby

January 26, 2021

Business tips and advice
influencer marketing

The Ultimate Guide to Influencer Marketing for Service-Based Businesses

Influencer marketing a huge industry. Social media is part of billions of people’s daily lives. That means that many of us are turning to our favorite online personalities to help inform our purchasing decisions. According to Digital Marketing Institute, around 86% of women use social media to look for purchasing advice, while 49% of all consumers […]

Amie Parnaby

January 13, 2021

Business tips and advice, Resources
Email Marketing Defining Goals & Choosing Campaigns

Email Marketing Tips & Tools – (PART 3) Launching an Email Campaign & Analysing the Results

This is the last chapter in our primer series on Email Marketing Tips & Tools. If you missed the previous two chapters, you’d find them here, Part 1: Dos, Don’ts, and Personalisation and Part 2: Defining Goals & Choosing Campaign Templates. Today, I’m going to talk about email campaign management tools and, discuss feedback metrics and responses, and […]

Amie Parnaby

December 18, 2020

Business tips and advice, Resources
moving your business online

6 Tips for Moving Your Business Online

The situation that occurred in 2020 is unprecedented in modern history. For many decades there was no such test for brick and mortar business owners like this one. So far, only the small businesses have been hit, but bigger companies have begun to feel it too. In some cases, COVID just accelerated an inevitable fall; in others, […]

Vlad Falin

December 16, 2020

Business tips and advice, Resources
Facebook and Instagram integration

Facebook and Instagram Business Page Integration with

If you didn’t already know, Facebook recently updated its business page integration for FB and Instagram. Enabling better, smoother, and streamlined onboarding while connecting a company website and schedule with social media. If you’re already using the Facebook and Instagram integration feature with, you probably realised that you needed to reconnect the two platforms […]

Amie Parnaby

December 15, 2020

Business tips and advice, Resources
Proactive Customer Service

6 Ways Small Business Customer Service Can be Proactive

Customer service is always important for any business size. Good customer service practices transform service from being reactive to proactive.  Reactive service is where a business waits for customers to contact them, whether it’s with a complaint or a query before they respond. Reactive customer service is outdated, and customers now expect something better. There […]

Zofia Bobrowicz Cohn

December 9, 2020