Make A Name For Yourself: Brilliant Examples Of Memorable Small Business Branding
Think outside the box, they say. Easier said than done, I reply. The human mind is not programmed to work that way. We’ve evolved thanks to the ability to locate patterns. Cause and effect are the bread and butter of our society. We just are not made for thinking outside the box as a species. […]
Ingvar Gudmundsson
16/02/2018
Last Minute St. Valentine’s Day Marketing Ideas That Will Knock The Socks off Your Customers
Love is in the air! It’s funny how no one told me it would be there yesterday. As I woke up this morning and looked at the calendar I wasn’t happy or cheerful. I was desperate because I’ve completely forgotten about St. Valentine’s Day. Lucky for me I usually wake up a few hours before […]
Ingvar Gudmundsson
14/02/2018
Time For Inspiration: 5 Best Social Media Strategies To Skyrocket Your Business
Social Media is big. We toss these words around here and there without thinking, but we rarely understand what “BIG” really means. I mean, sure, there are a lot of Facebook users but “a lot” doesn’t reflect the magnitude as well as the fact that 22% of the world’s population uses it. The platform covers […]
Ingvar Gudmundsson
09/02/2018
Millenials And Gen Z Butcher Business As We Know It: How Does One Adapt?
I’ve spent the last weekend at a friend’s. He has an amazing family with his three-year-old son being the real diamond in the rough. The kid’s amazing. At his moderately young age, he is already heads deep into technology. Max – that’s his name – is only allowed 30 minutes per day with a tablet […]
Ingvar Gudmundsson
05/02/2018
Weirdest Hairstyles on Pinterest That Are Pretty Cool When You Think About It
Ok, maybe sometimes I make it seem like owning a hair salon is all about business, marketing, customers and conversions but that is only because I wish for you to succeed. However, there is much more to making people happy with scissors than a pleasant, customer-specific experience. Sometimes owning a hair salon is just beyond […]
Ingvar Gudmundsson
02/02/2018
How To Start A Business You Don’t Have A Clue About?
People often talk about leaving their comfort zone in order to get something done. I’ve been there, I’ve done that and I can tell you with 100% clarity – it doesn’t work. Moving from one comfort zone to another that is as convenient (if not better), on the other hand, does. Yes, people need to […]
Ingvar Gudmundsson
29/01/2018
7 SMB Experts Entrepreneurs Should Follow In 2018
What differs a failed business owner from a successful entrepreneur? The successful ones want to keep learning. Always. This is happening because, in the world of business, failure is a constant. One cannot simply win every battle faith throws at one’s face. It’s what you learn from setbacks and mistakes that makes or breaks your […]
Ingvar Gudmundsson
26/01/2018
Why Email Means The Life To A Smart Beauty Salon Owner?
You know what bothers me? How awkward it is for businesses to get their hands on a person’s email address. Asking for it just seems too sleazy, doesn’t it? I mean, it is definitely not the topic that casually comes across when one of your clients is doing her hair or nails. And yet, this […]
Ingvar Gudmundsson
22/01/2018
What Is The Secret To A Coaching Mindset People Love To Follow?
Being a coach is tough. But should it be that way? I mean, you are busting your bottom to make people better than they already are. Shouldn’t they be welcoming the change you bring to the table? Well, here’s the thing. Wanting to become a better person/professional/athlete is one thing. Listening to how terrible you […]
Ingvar Gudmundsson
17/01/2018
What Is And What’s Not A Unique Selling Point Of Your Business?
You know how in every party there’s always that one guy who can’t shut up about how awesome he is? The dude literally shoves the keys from his BMW (and they always drive a BMW for some reason) into everyone’s face just to show of how luxurious his life is. Everyone hates that guy, right? […]
Ingvar Gudmundsson
15/01/2018
15 Eye-Opening Business Stats That Will Make Your Jaw Drop Through The Floor!
Business is all about the numbers, right? But does anyone feel like actually learning them? If you do, proceed with caution as reading through some of the hottest business stats on the web may cause unexpected holes in your flooring and an unpleasant ache in your lower jaw. Small Business According to the Bureau Of […]
Ingvar Gudmundsson
12/01/2018