What sets you apart from all the other salons? You might have what it takes in terms of service, but how do you convince people to choose you? Or in other words, how do you market your salon? Well, one thing is for certain: You cannot afford to waste resources on something that doesn’t forward […]
18/04/2019
Running a successful salon is not as simple as it may seem at first glance. As a business owner, you have to juggle many different priorities and it is easy to overlook the nitty-gritty when you are distracted and in over your head. Across the industry, we can see poor planning and mismanagement spelling doom […]
31/01/2019
Ok, all of us here know the importance of blogging. It increases the search engine rankings of your site, boosts awareness, generates a reason for people to return to your website, builds a community and so on and so forth. But you already know that. You know the “why” and you came here specifically for […]
18/05/2018
Hair and beauty salons are a business of innovation given how dependent their work is on the latest trends of the ever-shifting fashion industry. Or so we believe. The reality may strike you with an unexpected twist – beauty salons are among the most conformist businesses of them. This happens because the lion’s share of […]
05/03/2018
Ok, maybe sometimes I make it seem like owning a hair salon is all about business, marketing, customers and conversions but that is only because I wish for you to succeed. However, there is much more to making people happy with scissors than a pleasant, customer-specific experience. Sometimes owning a hair salon is just beyond […]
02/02/2018
You know what bothers me? How awkward it is for businesses to get their hands on a person’s email address. Asking for it just seems too sleazy, doesn’t it? I mean, it is definitely not the topic that casually comes across when one of your clients is doing her hair or nails. And yet, this […]
22/01/2018
2018 – what a time to be alive, am I right? Driverless cars, online shopping from the comfort of your couch and everything from a phone to a lightbulb is somehow “smart” nowadays. Machines capable of working faster and better are all we can think of right now. Don’t believe me? Open any newspaper or […]
05/01/2018
What are the tools you have in mind when talking about a beauty salon? I’d bet my arm and leg that scissors or brushes or makeup pop up in your head. What if I told you that these tools – while being a necessity – are not what makes or breaks a beauty business in […]
13/11/2017
I was a smoker. My morning routine never kicked off with exercise, coffee or a kiss from my husband. Heck, even the toothbrush wasn’t my priority back in the day. As soon as I woke up I coughed for a couple of minutes and then I reached out for a cigarette. That was my suicidal, […]
30/10/2017
When it comes to social media, Instagram + beauty and hair = match made in heaven… But we probably don’t need to tell you that. You’d have to be living under a rock to miss it! We’re not going to bore you with stats on how many people are on there and how fast it’s […]
19/10/2017
When it comes to social media, Instagram + beauty and hair = match made in heaven…. But we probably don’t need to tell you that – unless you’ve been living on the moon! 🙂 We’ll leave the stats and stuff – we all know it’s big, we all know it’s powerful, we all know it’s […]
17/05/2017
