We’ve talked a lot about the importance of a decent social media strategy, the impact email marketing has on your business and we’ve even covered the basics of a solid USP and core strategies. All of them are designed to do 1 thing and 1 thing alone – bring people to your website. However, what […]
26/02/2018
Maybe it is not only orange that is the new black! Did you know that 59% of Americans firmly believe that customer service is enhanced via social media channels? Facebook business page admins answer faster than customer support departments, contact forms or email submissions. People requiring faster, better service have a point and those businesses […]
19/02/2018
Think outside the box, they say. Easier said than done, I reply. The human mind is not programmed to work that way. We’ve evolved thanks to the ability to locate patterns. Cause and effect are the bread and butter of our society. We just are not made for thinking outside the box as a species. […]
16/02/2018
Love is in the air! It’s funny how no one told me it would be there yesterday. As I woke up this morning and looked at the calendar I wasn’t happy or cheerful. I was desperate because I’ve completely forgotten about St. Valentine’s Day. Lucky for me I usually wake up a few hours before […]
14/02/2018
Social Media is big. We toss these words around here and there without thinking, but we rarely understand what “BIG” really means. I mean, sure, there are a lot of Facebook users but “a lot” doesn’t reflect the magnitude as well as the fact that 22% of the world’s population uses it. The platform covers […]
09/02/2018
I’ve spent the last weekend at a friend’s. He has an amazing family with his three-year-old son being the real diamond in the rough. The kid’s amazing. At his moderately young age, he is already heads deep into technology. Max – that’s his name – is only allowed 30 minutes per day with a tablet […]
05/02/2018
Ok, maybe sometimes I make it seem like owning a hair salon is all about business, marketing, customers and conversions but that is only because I wish for you to succeed. However, there is much more to making people happy with scissors than a pleasant, customer-specific experience. Sometimes owning a hair salon is just beyond […]
02/02/2018
People often talk about leaving their comfort zone in order to get something done. I’ve been there, I’ve done that and I can tell you with 100% clarity – it doesn’t work. Moving from one comfort zone to another that is as convenient (if not better), on the other hand, does. Yes, people need to […]
29/01/2018
What differs a failed business owner from a successful entrepreneur? The successful ones want to keep learning. Always. This is happening because, in the world of business, failure is a constant. One cannot simply win every battle faith throws at one’s face. It’s what you learn from setbacks and mistakes that makes or breaks your […]
26/01/2018
You know what bothers me? How awkward it is for businesses to get their hands on a person’s email address. Asking for it just seems too sleazy, doesn’t it? I mean, it is definitely not the topic that casually comes across when one of your clients is doing her hair or nails. And yet, this […]
22/01/2018
Being a coach is tough. But should it be that way? I mean, you are busting your bottom to make people better than they already are. Shouldn’t they be welcoming the change you bring to the table? Well, here’s the thing. Wanting to become a better person/professional/athlete is one thing. Listening to how terrible you […]
17/01/2018
