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How to Keep Your Clients Coming Back to your Salon for More

Daena Skinner
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For any business, it can be difficult enough getting customers to try your product or service, without even worrying about how you will retain customers. However, it is important to make sure your customers are happy with your services and that they want to come back again. Read on to find out more on how to keep your clients coming back to your salon for more.

Quality Products & Services

Perhaps it goes without saying, but the best way to keep your clients returning to your salon is by providing them with quality products and services. On the one hand, this means that the products you use when providing your services must be of high quality. On the other hand, it also means that you as a beautician must invest in yourself and keep your skills up to date since you are providing the service. 

By offering the latest beauty trends in your salon, you will have customers in abundance, and they’re sure to be coming back. An essential aspect of increasing your customer base is offering various services and expanding your skill set to provide new techniques and treatments. Any salon must invest in the education of its employees to ensure they are fully trained and up to date with the latest skills and techniques to offer clients.

Customer service

Another essential aspect of retaining your salon’s clientele is to provide outstanding customer service. By this, I mean more than the standard level of customer service; you need to make the customer’s experience personalised. You can add small personalised touches like having a file about each customer and finding their preferences for drinks, treatments, music, nail colour etc. Depending on your services, it could be essential to know about their health. 

Especially for salons, it’s a place for your customers to pamper and relax, so the more of a personalised experience, the better. By making everything feel personalised to the customer, you create an atmosphere just for that person, which is sure to get them coming back for more – and even telling others to check it out too!

Another part of customer service is dealing with complaints. As a business owner, you need to be able to provide a professional response politely and respectfully. It’s a good idea to have some answers to common complaints in case something goes wrong. It’s always better to think and plan rather than act on the spot. 

Photo by Greg Trowman on Unsplash

Booking Page

Implementing a booking system for your salon is another easy way to keep clients returning to use your services. Using a system like SimplyBook.me can make your and your clients’ lives a lot easier because all your available time slots are there for clients to choose which one works best for them. 

Not only is the system easy to set up, but so many features can help your business, such as packages, gift vouchers, intake forms, online payments and more. The booking page can act as a website for your business, and bookings can be made through the page or even your social media pages. The overall experience of using a booking page for your salon business will be simpler and more organised as everything is in one place, accessible anywhere.

Loyalty Program

One way for your clients to keep coming back to your salon for more is by rewarding those loyal clients. Adding a loyalty system is easy with SimplyBook.me as there is a feature ready to use. With the Loyalty feature, your clients earn points for every treatment or product they purchase at your salon; these points can then be redeemed as a gift card for your salon. This means that the customer is encouraged to buy more treatments at your salon and is rewarded with free treatment. By using the Loyalty feature, it’s sure to get those customers coming back for more!


Marketing is an excellent way of enticing your customers to keep coming back to your salon. Word of mouth is one of the most critical and organic marketing methods – especially for a salon. If your customers are pleased with their experience of your salon and its services, they are more likely to share it with others. This is one of the best ways to boost your customer base and retain existing customers.

Following this, another exemplary method of marketing your salon is by having a refer a friend program. Typically, a refer a friend program allows your customers to refer their friends to your salon, and in exchange, they will receive money off treatment or a gift of some sort. This method results in a win for all parties; firstly, because the original customer gets a discount, secondly because their friends find a new favourite salon and thirdly because you get new clients.

Social media

Another good way to market your business is by social media. Platforms like Instagram and TikTok are perfect for sharing images and videos of the salon’s treatments, nail designs, hairstyles and more. You can also use it to build a community for your salon by interacting with followers and sharing the latest beauty trends. 

Social media is also an excellent way to communicate with customers to arrange details of an appointment; it’s a great way to coordinate and answer any questions the customer may have beforehand.

Image courtesy of @Indigonails on Instagram.


As they say, “If you don’t ask, you don’t get”. The same goes for reviews. 

You are less likely to get reviews if you don’t ask your clients for reviews. Although it may be an awkward thing to ask your clients, there are many ways you can ask them. You could directly ask them; just go for it without beating around the bush. A less direct way is by giving a business card or flyer with the details to your Google or Facebook page for them to leave a review. 

Another way to ask for reviews is by messaging the client after an appointment. You can send a message through the booking page to say thank you for coming to your salon, and you hope they enjoyed it and if they wouldn’t mind leaving a review. This is an excellent way to remind them to leave a review, and as a bonus, it can also remind them to book their next appointment with you.

Reviews are crucial for getting new clients. If a person is looking for a new salon to try, most likely, they will ask a friend or have a look on either google or social media to find somewhere good near them. It’s important to have reviews (especially good ones) as people are likelier to try your salon. For example, if there are two salons with the same services and similar prices, but one has three reviews, and the other has 500 reviews, you are more likely to go with the most reviewed one. Therefore, asking your clients to leave reviews is very beneficial as it’s likely to bring in more customers.

Learn about your customers

By getting to know your customers and building a relationship with them, they are more likely to keep coming back as regular clients. For example, during a customer’s nail appointment, engaging in conversation with them and making sure they enjoy their experience at your salon is essential. There’s nothing worse than awkwardly sitting in silence while getting your nails done – so make sure you speak to your clients and get to know them. 

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