Today, we celebrate those with an entrepreneurial spirit – successful or not. It’s Entrepreneur’s Day, so we are interviewing our closest entrepreneurs, our founder, Ingvar Gudmundsson, and our CEO, Rut Steinsen. The Story of Simplybook.me is freely available on our website, but we (make that “I”) thought it was a great time to find out […]
15/11/2022
Newsletters form an integral part of most email marketing campaigns. They have phenomenal reach and have been known to drive engagement and conversions, making them a highly effective one-on-one form of communication. But do you know what seals the deal in their favor? It’s the data they generate. Data is what makes every marketer’s world […]
09/11/2022
You know that the best way to get your business on page one of a Google search is to get yourself a Google Business profile. You also understand that you will not get many visitors without a good Google rating. So you know you need to have a filled-out Google profile and heavily encourage your […]
26/10/2022
When deciding what marketing strategies to employ, most business owners focus on going after measurable outcomes that deliver benefits within a short timeframe. But the thing is, tangible results aren’t the only ones that matter when aiming to build up a strong brand. Sometimes, putting time and effort into producing something more abstract can deliver […]
26/10/2022
More than 58% of the world’s internet traffic comes from mobile devices. That is one of the reasons why search engines have been shifting their focus toward mobile search. In particular, Google is placing much more attention on mobile-first indexing. Regarding SEO, this means that Google bots index the mobile version of your website rather than […]
24/10/2022
It’s coming up to that time of year when celebrations are all about events and fun times. And the first one on most of our calendars is Halloween. If you want to know how to plan a Halloween event that won’t bankrupt you and will get you noticed, keep reading! Halloween isn’t for everyone, but […]
21/10/2022
Your marketing strategy has many moving parts that define it – your business goals, alignment to those goals, messaging, and promotional channels. A few elements can substantially impact your strategies: messaging, price, and competition. While messaging can be tweaked for more meaningful impact, competition isn’t in your control. What can be controlled is the price. […]
19/10/2022
Many components contribute to the success of a business, but none more so than clients. There is no business without clients! Consequently, client relationships become the most important relationship you can cultivate. Why are client relationships so important? If you genuinely need to know why client relationships are essential, we need to talk about the […]
13/10/2022
The power of positive reviews from third parties is undeniable. People depend more or less on others’ experiences when deciding on a purchase. This could be either by asking friends or families or searching online for reviews. Online reviews have turned out to be very influential in persuading purchases. This is true not only for […]
29/09/2022
Is there anything worse than clients cancelling their appointment last minute? Unfortunately, for any business, this is a common situation which can become frustrating for the business owner. It worsens when customers don’t show up without cancelling the appointment. Such a situation is not only a loss of money due to the customer not showing […]
28/09/2022
If you’re a solopreneur or a small business, you know how hard it is to get things done. Whether you’re working alone or with a small team, managing everything that comes up efficiently can be tough. But don’t worry! We’ve got your back with these tools for managing your time and ensuring everything you need […]
13/09/2022
