At this point, we all know the massive potential that explainer videos hold for your marketing strategy. However, it’s essential to understand that there are many different styles of explainers, each of which has been designed and optimized to suit different marketing goals. Whiteboard animation videos, in particular, have proven to be particularly effective in […]
15/12/2022
Have you ever responded to the DM of a potential customer and ended up having a real-time conversation online for several minutes, which led to sales? Or has a first-time customer used a live chat button on your website to engage you in a serious conversation about the products you sell? If yes, you have done conversational […]
12/12/2022
Affiliate marketing has become one of the top choices to earn money for freelancers, full-time and part-time employees or even students in the past couple of years. And why not? It has a broad, affordable and flexible reach, and there is no limit to how much you can earn in affiliate marketing commissions. For companies, […]
12/12/2022
As it was Data Security Day last week, we had a guest poster, Irina Maltseva, talking about protecting small businesses from payment fraud. However, we forget the other important aspect of data security in our businesses, and we only realise their importance when something goes wrong. I am, of course, talking about the legal and […]
07/12/2022
Inventory Management might not be the first thing that comes to mind when talking about the service industry. Even if it doesn’t have the same significance as for a retailer, how you manage it still significantly impacts your service business’s success. The reason is that the quality of your services also depends on the products/materials […]
07/12/2022
Your business might have the most talented team of writers and social media specialists in the world. But that won’t mean much if their output doesn’t match your target audience’s wants, needs, and expectations. So, it’s essential that you’re constantly on the lookout to identify and fix gaps emerging in your content strategy. Although no […]
02/12/2022
An estimated 550 million small business owners worldwide create huge employment and lifestyle opportunities. Unfortunately, small businesses are prime targets for payment fraud. In fact, according to a 2018 report by The Association of Certified Fraud Examiners (ACFE), small businesses rank much higher than larger corporations in payment fraud frequency (48%), and this number is […]
30/11/2022
If you are a small business trying to get noticed, you have probably considered jumping on the Black Friday wagon. However, a complaint heard from many small business owners is that they can’t compete with the big retailers and corporations that dominate the Black Friday scene. This is why Small Business Saturday exists, to encourage […]
24/11/2022
Do you struggle to create a sense of community for your business? You’re not alone. Getting people to connect and feel attached to your company can be tough. But don’t worry; there are things you can do to help foster community among your customers and employees. Read on for our proven tips on growing and […]
21/11/2022
If you are in business and selling high-ticket products, you need to have systematic sales funnels to drive target customers to your company and get them to build trust with you as you convert them into customers. Here is a simple selling strategy for a high-ticket product, assuming the product sells at $1000 each. Source: […]
17/11/2022
Black Friday is the day everyone loves and loves to hate. In the past, it was the perfect sales drive for the pre-Christmas gift grab in physical retail stores. However, now it has grown to encompass online stores and services. Check out your local gym if you don’t believe me. That’s one service that has […]
16/11/2022
