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12 Innovative Startup Business Ideas for 2024

Daena Skinner
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Simplybook.me business ideas 2024

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It’s the start of a new year, a time when many of us are setting goals and thinking about the future. Among these aspirations, the idea of starting a business in 2024 is a common theme, offering a path to independence and success. But where do you start, especially if you’re new to the entrepreneurial world and working with limited resources?

In this guide, we’ve put together a list of 12 service-based business ideas perfect for those looking to dive into entrepreneurship this year. These ideas are tailored for a variety of interests and require minimal upfront investment. We’ll explore each option with practical insights, helping you find the right fit for your ambitions.

So, whether you’re looking to change careers or start something completely new, this list is your first step towards making those 2024 business goals a reality. Let’s get started!

Starting a business with simplybook.me

1. Virtual Event Planning

The virtual event planning industry has become a vibrant and promising sector, with projections estimating its growth to $404 billion by 2027 (Grand View Research). This remarkable expansion is driven by the increasing demand for online conferences, webinars, and social events. Entering this field now offers a timely opportunity to capitalise on a trend that’s reshaping how we gather and interact professionally and socially.

Launching a virtual event planning business primarily requires a computer and reliable internet access, making it an accessible venture for those with minimal startup resources. Your role would focus on orchestrating online events, which involves understanding and utilising various digital tools and platforms, such as webinar software and virtual meeting spaces. This industry uniquely combines creativity with technical know-how, emphasising the creation of engaging and memorable virtual experiences.

Online event planning with simplybook.me

Integrating your business operations with platforms like SimplyBook.me can enhance efficiency and client satisfaction. It facilitates smooth management of bookings, consultations, and event schedules. Building a strong online presence through social media and digital marketing is also key to attracting and retaining a diverse client base. For those poised to blend organisational skills with a passion for digital innovation, virtual event planning offers a fulfilling and profitable path in the fast-evolving world of 2024.

2. Personal Wellness Coaching

The personal wellness coaching industry has become a beacon of opportunity in recent years, tapping into the growing global focus on health and well-being. The Global Wellness Institute values this market at approximately $4.5 trillion, reflecting an ever-increasing demand for services that promote mental, physical, and emotional health. The surge in interest around personal well-being, accelerated by the global health crisis and the shift towards holistic lifestyles, makes this a prime time for entering the wellness coaching arena.

Embarking on a career in personal wellness coaching requires a passion for health and a desire to help others achieve their wellness goals. This field covers various aspects, including nutrition, physical fitness, mindfulness, and stress management. Starting out doesn’t necessitate a significant investment; your knowledge, along with a basic certification in your chosen wellness area, can set the foundation. The business model can largely benefit from digital platforms, offering virtual sessions to clients worldwide, which reduces overhead costs significantly.

Online wellness coach with simplybook.me

In managing your wellness coaching business, tools like SimplyBook.me can be invaluable. They provide a streamlined approach to scheduling sessions, managing client appointments, and processing payments. This integration of technology not only enhances operational efficiency but also extends the reach of your services. A strong online presence, leveraging social media and content marketing, can further elevate your visibility and attract a diverse client base. In essence, personal wellness coaching in 2024 stands as a promising and fulfilling path for those looking to make an impact in the lives of others while building a sustainable business.

3. Freelance Content Writing

In the digital age, content is king. The freelance content writing industry is thriving, with the global content marketing market valued at $413.2 billion in 2022 and projected to reach $2 trillion by 2032, growing at a CAGR of 16.9%. This exponential growth is a testament to the crucial role content plays in business strategies, encompassing everything from website copy and blogs to social media posts and marketing materials.

Starting as a freelance content writer requires minimal financial investment but demands a flair for writing and an understanding of various industries’ content needs. You can start this business comfortably from home with just a computer and an internet connection. The key to success lies in your ability to create compelling, targeted content that resonates with different audiences. Networking and building a strong portfolio are essential steps in attracting clients. As businesses continually seek to establish their digital footprint, the scope for freelance content writers is broad and promising, making it an ideal venture for those with a passion for writing and a drive to excel in the evolving digital landscape.

Freelance content writing with simplybook.me

4. Online Tutoring Services

The field of online tutoring has witnessed a significant uptick, especially in the current digital era. According to a research report by Facts and Factors, the global e-learning market, a sector that includes online tutoring, was valued at approximately USD 144 billion in 2019 and is anticipated to reach around USD 374.3 billion by 2026, growing at a CAGR of 14.6%. This growth stems from online education’s rising accessibility and popularity, offering great potential for aspiring entrepreneurs.

Launching an online tutoring service can be lucrative, particularly for those skilled in a specific subject. Startup costs are minimal, needing a stable internet connection, a webcam, and a quiet space for sessions. The key to success in online tutoring lies in identifying your niche and catering to the specific educational needs of your target audience. Whether it’s offering language lessons, science tutoring, or coding classes, there’s a wide array of subjects to choose from.

Online tutoring with simplybook.me

Utilising a platform like SimplyBook.me can greatly facilitate the management of your tutoring business. It offers seamless scheduling of classes, management of student interactions, and payment processing. Additionally, online tutors can benefit from creating educational content, leveraging social media for marketing, and building a strong online presence to attract and retain students. In the digital age, online tutoring provides flexibility and global reach. It’s a strong business idea for 2024, capitalising on convenience and connectivity.

5. Social Media Consultancy

In the digital landscape, social media plays a pivotal role in business growth and brand building. The social media management market, an integral part of this domain, is expected to expand from $15.24 billion in 2021 to  $118.03 billion by 2031, growing at a CAGR of 22.8% from 2022 to 2031 as per a report on Allied Market Research. The growing demand for social media consultancy highlights the importance of optimising business online presence. In 2024, it’s a lucrative and relevant business idea.

To start a social media consultancy, you need to understand various social media platforms and how businesses can leverage them. As a social media consultant, your role includes developing strategies, creating content, managing posts, and analysing data to boost online presence. This venture doesn’t require substantial initial capital. Instead, it relies on your digital marketing skills and staying updated with social media trends and algorithms.

Online social media consultancy with simplybook.me

Building a strong portfolio and a robust online presence are crucial in attracting a diverse clientele. The demand for social media consultants is growing as businesses seek a strong digital presence. It’s an ideal venture for digital marketing enthusiasts who want to help businesses succeed online.

6. Mobile Beauty Services

Mobile beauty services are growing in popularity, providing clients with convenient beauty treatments at their chosen location. This industry taps into the larger beauty and personal care market, which, according to a report by Allied Market Research, is projected to reach $161.4 billion by 2032. Mobile services cater to clients seeking personalised attention or facing challenges like time constraints or mobility issues, increasing their appeal.

Starting a mobile beauty service business requires skills in beauty treatments like makeup, hairstyling, nail art, or skincare. The initial investment involves purchasing the necessary tools and products. Building a client base can start within your network and expand through social media marketing and word-of-mouth referrals. Using SimplyBook.me can help you manage appointments, travel schedules, and client preferences efficiently. In 2024, mobile beauty services thrive by providing clients with high-quality, convenient, and personalised experiences. This promising business idea suits skilled beauty professionals.

7. Mobile Car Wash and Detailing

The car wash and auto detailing industry presents a lucrative opportunity with a projected market growth. According to Future Market Insights, the car wash and auto detailing industry is projected to reach $68.8 billion by 2033, growing at a CAGR of 5.5%. This growth reflects the increasing demand for convenient and high-quality car care services.

Car wash detailing with simplybook.me

Starting a mobile car wash and detailing service is a great low-cost entrepreneurial venture. Unlike traditional car washes, a mobile service reduces the need for a physical location, significantly lowering startup costs. The primary investment includes car wash equipment and a vehicle to transport it. The business model focuses on offering convenience to customers by providing services at their location. Utilising SimplyBook.me can greatly assist in managing appointments, routes, and customer interactions. Additionally, effective marketing strategies and a strong online presence can help attract a broad customer base. In 2024, the focus on vehicle maintenance and the convenience of mobile services create a promising opportunity for aspiring entrepreneurs.

8. Event Photography

Event photography captures important moments at weddings, corporate events, sports, and social gatherings, offering diverse opportunities for photographers. The demand for professional photographers is closely tied to the event industry, which, despite fluctuations, remains a robust market. While specific statistics for event photography are not readily available, the broader photography services market offers insights into its potential.

Starting an event photography business requires photography skills, a good quality camera, and an eye for capturing memorable moments. The investment is primarily in photography equipment and editing software. Building a portfolio is crucial in attracting clients. SimplyBook.me can be used to manage booking appointments and schedule photo shoots. Networking with event planners and leveraging social media platforms to showcase your work can significantly aid in growing your business. Event photography is more than capturing moments; it’s storytelling through imagery. It appeals to those passionate about photography and capturing life’s special moments.

9. Freelance Graphic Design

The demand for freelance graphic designers is rising due to the growing need for digital content across industries. The Graphic Design Market is expected to grow at a CAGR of 5.32% between 2021 and 2028 according to a Zipdo report, highlighting the expanding opportunities for graphic designers in the digital space.

Starting a freelance graphic design business requires creativity, a good understanding of design software, and an eye for visual aesthetics. The initial investment includes design software subscriptions and a reliable computer. Freelance graphic designers create visual concepts for businesses, including logos, branding materials, website graphics, and more. SimplyBook.me can be used to schedule client consultations and manage project deadlines. Building an online portfolio and leveraging social media platforms can attract a wide range of clients. The increasing emphasis on digital branding and marketing makes freelance graphic design a lucrative and in-demand business opportunity in 2024.

Graphic Design freelancer

10. Online Personal Training

The fitness industry has adapted remarkably to the digital age, with online personal training emerging as a popular business for 2024. The global online fitness market size is projected to reach $250.7 billion by 2032, as reported by Allied Market Research. This growth is driven by increasing health awareness and the convenience of accessing personalised training remotely.

Starting an online personal training business requires fitness expertise and the ability to motivate and guide clients virtually. You can offer a range of services, including individualised workout plans, live virtual training sessions, and nutritional guidance. The initial investment is minimal, primarily needing a good internet connection and possibly some basic workout equipment. Leveraging SimplyBook.me, you can efficiently manage training schedules, client consultations, and payment processing. Building a strong online presence through social media, fitness blogs, and engaging digital content can attract a wide clientele. As more people seek flexible and personalised fitness solutions, online personal training stands as a lucrative and impactful business idea.

online personal trainer

11. Virtual Assistant Services

In today’s fast-paced business environment, virtual assistant (VA) services have become indispensable for many entrepreneurs and businesses. Starting a virtual assistant business involves offering administrative and organisational services to businesses remotely. Services can include email management, scheduling, data entry, and other administrative tasks.

The startup costs are minimal, requiring only a computer, a reliable internet connection, and basic office software. Utilising SimplyBook.me can be extremely beneficial for scheduling client appointments and managing your workload efficiently. Building a strong online presence, networking on professional platforms like LinkedIn, and reaching out to potential clients are key steps in growing your VA business. The growing trend of outsourcing administrative tasks to remote professionals makes virtual assistant services a promising and flexible business opportunity.

virtual assistant

12. Affiliate Marketing

Affiliate marketing has emerged as a powerful online business model, where you earn commissions by promoting other companies’ products or services. According to a report by Proficient Market Insights the affiliate marketing industry is expected to reach $38352.89 million by 2028. This significant growth is driven by the increasing effectiveness of affiliate marketing as a cost-effective and performance-based marketing strategy for businesses.

Starting an affiliate marketing business requires no physical products and minimal startup costs. The key is to choose a niche you are passionate about and build a platform, such as a blog, YouTube channel, or social media account, to promote affiliate products. Success in affiliate marketing is largely dependent on your ability to generate traffic and engage your audience. By providing valuable content and building trust with your audience, you can effectively promote products and earn commissions on sales made through your affiliate links.


As we enter 2024, opportunities for budding entrepreneurs are abundant. From virtual event planning to affiliate marketing, these ideas require minimal upfront costs and can thrive with SimplyBook.me. Embracing the digital era, we find limitless potential for innovation and growth. So, whether your passion lies in wellness coaching or event photography, remember that every successful journey begins with a single step.

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