Why are you in the coaching business? For the fame, the money, the chance to make people’s lives better? Given your career choice the odds are that you are in for the latter but, in reality, does it matter? Whatever your objective may be, a full appointment book is a necessity as it will provide […]
7 Impressive Landing Page Optimization Tricks Destined To Skyrocket Conversions
We’ve talked a lot about the importance of a decent social media strategy, the impact email marketing has on your business and we’ve even covered the basics of a solid USP and core strategies. All of them are designed to do 1 thing and 1 thing alone – bring people to your website. However, what […]
Maybe it is not only orange that is the new black! Did you know that 59% of Americans firmly believe that customer service is enhanced via social media channels? Facebook business page admins answer faster than customer support departments, contact forms or email submissions. People requiring faster, better service have a point and those businesses […]
Make A Name For Yourself: Brilliant Examples Of Memorable Small Business Branding
Think outside the box, they say. Easier said than done, I reply. The human mind is not programmed to work that way. We’ve evolved thanks to the ability to locate patterns. Cause and effect are the bread and butter of our society. We just are not made for thinking outside the box as a species. […]
Last Minute St. Valentine’s Day Marketing Ideas That Will Knock The Socks off Your Customers
Love is in the air! It’s funny how no one told me it would be there yesterday. As I woke up this morning and looked at the calendar I wasn’t happy or cheerful. I was desperate because I’ve completely forgotten about St. Valentine’s Day. Lucky for me I usually wake up a few hours before […]
Time For Inspiration: 5 Best Social Media Strategies To Skyrocket Your Business
Social Media is big. We toss these words around here and there without thinking, but we rarely understand what “BIG” really means. I mean, sure, there are a lot of Facebook users but “a lot” doesn’t reflect the magnitude as well as the fact that 22% of the world’s population uses it. The platform covers […]
Millenials And Gen Z Butcher Business As We Know It: How Does One Adapt?
I’ve spent the last weekend at a friend’s. He has an amazing family with his three-year-old son being the real diamond in the rough. The kid’s amazing. At his moderately young age, he is already heads deep into technology. Max – that’s his name – is only allowed 30 minutes per day with a tablet […]
Weirdest Hairstyles on Pinterest That Are Pretty Cool When You Think About It
Ok, maybe sometimes I make it seem like owning a hair salon is all about business, marketing, customers and conversions but that is only because I wish for you to succeed. However, there is much more to making people happy with scissors than a pleasant, customer-specific experience. Sometimes owning a hair salon is just beyond […]
How To Start A Business You Don’t Have A Clue About?
People often talk about leaving their comfort zone in order to get something done. I’ve been there, I’ve done that and I can tell you with 100% clarity – it doesn’t work. Moving from one comfort zone to another that is as convenient (if not better), on the other hand, does. Yes, people need to […]
What differs a failed business owner from a successful entrepreneur? The successful ones want to keep learning. Always. This is happening because, in the world of business, failure is a constant. One cannot simply win every battle faith throws at one’s face. It’s what you learn from setbacks and mistakes that makes or breaks your […]
Why Email Means The Life To A Smart Beauty Salon Owner?
You know what bothers me? How awkward it is for businesses to get their hands on a person’s email address. Asking for it just seems too sleazy, doesn’t it? I mean, it is definitely not the topic that casually comes across when one of your clients is doing her hair or nails. And yet, this […]