Have you ever had a client book an appointment with you and discovered that you couldn’t help them when they showed up? How do you know that you can help your clients if you don’t ask for a bit of information upfront? Whenever you provide any professional service, it’s worth your while to determine their […]
02/05/2022
Scaling your coaching business is the next obvious step as you gain traction, get raving client reviews, and get the cash register ringing. Before jumping and getting on the next big coaching trend, stop and reflect on how you would like to expand. Would an online course be an excellent step ahead, or could a […]
26/04/2022
Starting a small business is not an easy task. Many small businesses failed even before reaching their annual maturity. The Small Business Administration (SBA) defines a small business as an operation with fewer than 500 employees. Usually, a startup business has 5-10 employees top-up, and with these numbers, you can bet employees have a lot […]
21/04/2022
The beauty business has many varied and wonderful channels and niches to exploit. The trick is defining your goals and how you intend to get there. Do you have a comprehensive beauty skillset, or do you have a niche skill that will allow you to target a specific market? While you have hundreds of options […]
21/04/2022
Nowadays, you can’t talk about digital marketing without touching on the buyer’s journey and content marketing funnels. On their path to purchase, potential buyers go through three different stages that describe their disposition and interests at any given time. They are awareness, consideration, and decision. Fully understanding your buyer’s journey and how to approach your […]
19/04/2022
When you type “above the fold” into Google, you get headlines like “Is it a myth?” and “Is it still relevant?” It’s a fair question, given the staggering amount of content that gets consumed on media that, well, doesn’t fold. Nowadays, the fold line is more commonly referred to as the scroll line. It means […]
15/04/2022
SimplyBook.me is a SaaS company offering online booking software as a service to thousands of service businesses and more worldwide. However, even though we are a standalone product, it doesn’t mean other companies and service providers can’t use our product to boost their functionality and enhance ours. Dyspatch.io has done precisely that with its integration […]
14/04/2022
Picture yourself starting a new job at a new company. It’s exhilarating yet nerve-wracking, right? You would love to be greeted and welcomed warmly on your first day, without awkward moments or hitches. How you welcome new members to the team is vital, but some companies tend to spend more time and money on a […]
12/04/2022
In the ever-evolving landscape of digital marketing, 2024 has been a hallmark year for Search Engine Optimization (SEO). For small and medium-sized businesses (SMBs), understanding and leveraging the latest SEO trends is not just about staying competitive; it’s about thriving in an increasingly digital marketplace. This blog post delves into the key SEO trends of […]
12/04/2022
Drip campaign marketing refers to the use and sending of automated emails based on specific timelines or user actions. Emails in a drip campaign stem from a queue of stock emails, which means there’s no need to create a new one every time. You can also customize these emails as you wish. Email drip campaigns […]
07/04/2022
Small businesses may not have the luxury of having big budgets or large marketing teams, but that doesn’t mean they can’t make the most of the available tools to attract customers. SMBs have the unique opportunity to tap into more focused, localized niches and can build more meaningful, personalized relationships with customers. In this article, […]
06/04/2022
