As it was Data Security Day last week, we had a guest poster, Irina Maltseva, talking about protecting small businesses from payment fraud. However, we forget the other important aspect of data security in our businesses, and we only realise their importance when something goes wrong. I am, of course, talking about the legal and […]
07/12/2022
Inventory Management might not be the first thing that comes to mind when talking about the service industry. Even if it doesn’t have the same significance as for a retailer, how you manage it still significantly impacts your service business’s success. The reason is that the quality of your services also depends on the products/materials […]
07/12/2022
As the Covid pandemic began to ease, retailers needed to reopen their stores while respecting social distancing restrictions. Many of them turned to appointment shopping, offering customers the opportunity to visit on a pre-booked, individual basis. Appointment shopping was already a thing before Covid, although it was mostly the preserve of high-end, luxury brands. Now […]
05/12/2022
Your business might have the most talented team of writers and social media specialists in the world. But that won’t mean much if their output doesn’t match your target audience’s wants, needs, and expectations. So, it’s essential that you’re constantly on the lookout to identify and fix gaps emerging in your content strategy. Although no […]
02/12/2022
Today is Thanksgiving in the US, but there is much we can be grateful for all over the world. So we decided to celebrate, too. I understand the meaning and the reasons for Thanksgiving in the US and Canada, but I wonder why there isn’t a global celebration of gratitude and thankfulness when we all […]
01/12/2022
An estimated 550 million small business owners worldwide create huge employment and lifestyle opportunities. Unfortunately, small businesses are prime targets for payment fraud. In fact, according to a 2018 report by The Association of Certified Fraud Examiners (ACFE), small businesses rank much higher than larger corporations in payment fraud frequency (48%), and this number is […]
30/11/2022
Sports physiotherapy is a crucial component of sports since it has long been common for athletes to experience ligament and bone injuries. Do you want to work as a sports physiotherapist with the world’s top athletes and teams? Learn how to become a sports physiotherapist by reading this article. Sports Physiotherapy: A rising business sector Sports […]
30/11/2022
If you are a small business trying to get noticed, you have probably considered jumping on the Black Friday wagon. However, a complaint heard from many small business owners is that they can’t compete with the big retailers and corporations that dominate the Black Friday scene. This is why Small Business Saturday exists, to encourage […]
24/11/2022
Marketing is an essential investment for every business leader, regardless of their sector, industry, or niche. Both digital and traditional marketing strategies should have a place in your marketing approach. Even more so if you are in the education sector. Your goal is to elevate brand awareness and trust and bring new, talented students and […]
23/11/2022
Do you struggle to create a sense of community for your business? You’re not alone. Getting people to connect and feel attached to your company can be tough. But don’t worry; there are things you can do to help foster community among your customers and employees. Read on for our proven tips on growing and […]
21/11/2022
If you are in business and selling high-ticket products, you need to have systematic sales funnels to drive target customers to your company and get them to build trust with you as you convert them into customers. Here is a simple selling strategy for a high-ticket product, assuming the product sells at $1000 each. Source: […]
17/11/2022
