Have you ever responded to the DM of a potential customer and ended up having a real-time conversation online for several minutes, which led to sales? Or has a first-time customer used a live chat button on your website to engage you in a serious conversation about the products you sell? If yes, you have done conversational […]
12/12/2022
As the Covid pandemic began to ease, retailers needed to reopen their stores while respecting social distancing restrictions. Many of them turned to appointment shopping, offering customers the opportunity to visit on a pre-booked, individual basis. Appointment shopping was already a thing before Covid, although it was mostly the preserve of high-end, luxury brands. Now […]
05/12/2022
Today is Thanksgiving in the US, but there is much we can be grateful for all over the world. So we decided to celebrate, too. I understand the meaning and the reasons for Thanksgiving in the US and Canada, but I wonder why there isn’t a global celebration of gratitude and thankfulness when we all […]
01/12/2022
You might have heard a few notable business people talking about kindness in business. You might not think it’s so important when trying to conquer the business world, but kindness, both internally and externally, makes a business run much smoother. Since it’s World Kindness Day, #WKD, let’s look at why kindness in the workplace, with […]
13/11/2022
Did you know it was International Stress Awareness Day today, or did it pass you by like so many other things because you have too much going on, and the stress is piling up? So many of us let stress build up in our lives without realising we have a problem. At least not until […]
02/11/2022
So today marks the beginning of the Movember movement. A month-long event where many men forego the morning shave and grow a fascinating variety of moustaches and beards. It’s to raise awareness for men’s health issues, both physical and mental. If you see some men walking around with scraggly moustaches and little furry strips of […]
02/11/2022
Monday, the 31st of October, will signify the end of Breast Cancer Awareness Month. Since that will compete with the Halloween scare-fest, we decided to say something today. Perhaps we should have started the month with some essential and profound insight and information distributed throughout the month. However, in the often-heard reason for not getting […]
28/10/2022
The most significant problem for marketers is the lack of time to think. We’re busy with so many things we need to do, from attending meetings to setting up next month’s content calendar or brainstorming with our team. After that, there’s not much time left to sit back and just think about what we can […]
30/08/2022
It doesn’t matter how you feel personally about Valentine’s Day. It’s undeniable that it is a huge source of marketing opportunities and income streams. While some people love it, others hate it, and another section ignores it altogether – the celebration of love and romance touches something within all of us. Now you know your […]
01/02/2022
Have you made any New Year’s resolutions this year? Maybe you don’t do that. Perhaps you subscribe to the belief that making resolutions sets you up for failure. Whether you make resolutions or not, there are some goals that you should attempt to make a part of your 2022 game plan. 1. Get a firm […]
11/01/2022
Privacy and data laws are constantly changing as we learn more about cybersecurity. Over the last 12 months, cookie consent has seen significant changes, with rules around consent becoming much tighter. This means that what might have been deemed appropriate and acceptable in 2020 is no longer best practice. And with businesses increasingly finding themselves […]
29/12/2021
