For small businesses to survive in the digital marketing space that is becoming competitive by the day, they need advanced marketing tools to boost growth. Creating more awareness, driving high-quality traffic, and generating leads and sales depend on the marketing tools you use. While you may be using marketing tools in your business, it’s important […]
23/10/2024
You already know how essential good customer service is for your organization. Around 80% of American consumers say that “speed, convenience, knowledgeable help and friendly service” makes their customer service experience stand out. But how good is good enough? Do you reach a benchmark and maintain it or do you look to go the extra […]
14/10/2024
Decades ago, people had to rely on third-party agents, utilize windy fax and mailing communication channels, or settle for direct customer support call-ins to book a service, check for open slots, and make reservations—often impacting cash flow due to inefficient processes. This traditional booking approach is lengthy and often results in a leaky outcome. Most […]
04/10/2024
Accurate financial projections are instrumental in making business decisions with confidence. But that’s not all; startup financial projections help secure funding, conduct risk assessments, and track performance. Startup owners rely on accurate financial projections not only for the effective allocation of resources but also to uncover valuable opportunities and enhance investor confidence. However, to ensure […]
25/09/2024
Sometimes, businesses can be so focused on attracting new customers that they forget (or partly forget) the revenue stream right in front of them: existing customers. Customer acquisition costs (CAC) can vary by industry but an average cost is around $606. Looked at over a year, those CACs can mount up to quite a substantial […]
24/09/2024
Choosing the right scheduling software is crucial for managing your appointments, enhancing efficiency, and growing your business. SimplyBook.me and Setmore are two popular tools offering unique features for different business needs. In this article, we’ll compare SimplyBook.me and Setmore across key aspects like customisation, integrations, ease of use, pricing, and more to help you decide […]
19/09/2024
Cold emailing can be a powerful tool for driving appointment bookings, but getting it right requires more than just hitting send. In a world where inboxes are overflowing, your emails need to stand out, capture attention, and prompt action. This article will walk you through effective strategies, from crafting the perfect subject line to advanced […]
16/09/2024
When your clients search for a service you offer on Google, does your business appear in the SERPs? If the answer is no, you’re losing out on potential bookings. In fact, even if your site appears but is buried on the fourth or fifth page, it’s essentially invisible. Most people don’t scroll that far, so […]
06/09/2024
Are you a Service Business owner who is struggling to attract new clients? No worries—you’re not alone in this boat. Let’s face the fact: service business marketing sometimes gets painful when the market gets crowded. But here is a silver lining! — The right marketing approach can make your business pop and reel in your […]
29/08/2024
Do you want to learn how to easily and effectively confirm appointments with your customers? If so, you are in the right place! Confirming an appointment may seem like a small detail, but it actually has a big impact on both customer experience and operational efficiency. A well-made reminder sets the tone for your interaction, […]
28/08/2024
Convenience comes at a cost in our digital age – and that cost is often security risks. As online bookings become the norm across industries, safeguarding clients’ sensitive information is paramount. In 2022 alone, 1,802 reported cases of data compromise in the US cost businesses an average of $4.45 million.Combined with the financial costs of a […]
20/08/2024
