Email Marketing for Different Industries: What Works Best for Your Business?
How Email Marketing Can Work for Your Industry Email marketing is a valuable tool for businesses across all industries, but the way it is used depends on the nature of the business and its clients. A beauty salon will have very different email needs compared to a law firm, just as a fitness studio will […]
The Ultimate Email Frequency Guide: When and How Often to Email Your Clients
Email marketing is a powerful tool, but sending too many emails can drive clients away, while sending too few can cause them to forget about your business. Finding the best email frequency for service businesses is crucial to maintaining engagement, increasing bookings, and avoiding unsubscribes. So, how often should you email your clients? The answer […]
Email Marketing Tips for Small Businesses
Introduction Email marketing remains one of the most cost-effective and high-impact channels for small businesses looking to grow. Despite the rise of social media, influencer marketing, and newer digital tactics, email consistently delivers a high return on investment (ROI). In fact, a 2022 study by the Data & Marketing Association (DMA) found that email marketing […]
Email Marketing 101: How to Get More Clients and Increase Bookings
Email marketing remains one of the most powerful ways for service-based businesses to engage with clients, drive repeat bookings, and increase revenue. Whether you run a beauty salon, fitness studio, medical practice, or consulting business, email campaigns help keep clients informed and encourage them to return. Unlike social media, where visibility depends on algorithms, email […]
Valentine’s Day: How to Drive More Bookings & Sales with Seasonal Offers
Valentine’s Day is a time when people are looking for all kinds of ways to celebrate—whether it’s with a partner, a group of friends, or even by treating themselves to a little self-love. For service-based businesses, this holiday offers a golden opportunity to roll out special deals and themed promotions that entice both new and […]
Setting Up a Referral & Affiliate Program in SimplyBook.me
Looking for a way to earn extra income while sharing a tool you love? With SimplyBook.me’s Client Referral Program and Affiliate Program, you can turn recommendations into real earnings! Whether you’re an existing SimplyBook.me user or an industry professional, these programs reward you for spreading the word about our booking system. In this guide, we’ll […]
How to Safeguard Client Privacy in Online Booking Systems
When clients book services through your online system, they trust you with their personal information. You need to protect it. 83% of clients say they will stop spending with a business following a data breach. This is of course understandable – if you can’t safeguard client privacy, they’ll find a company with a track record proving […]
7 Advanced Marketing Tools Small Businesses Need To Boost Growth
For small businesses to survive in the digital marketing space that is becoming competitive by the day, they need advanced marketing tools to boost growth. Creating more awareness, driving high-quality traffic, and generating leads and sales depend on the marketing tools you use. While you may be using marketing tools in your business, it’s important […]
Best Practices for Exceeding Customer Expectations
You already know how essential good customer service is for your organization. Around 80% of American consumers say that “speed, convenience, knowledgeable help and friendly service” makes their customer service experience stand out. But how good is good enough? Do you reach a benchmark and maintain it or do you look to go the extra […]
How Online Booking Systems Can Improve Cash Flow for Small Businesses
Decades ago, people had to rely on third-party agents, utilize windy fax and mailing communication channels, or settle for direct customer support call-ins to book a service, check for open slots, and make reservations—often impacting cash flow due to inefficient processes. This traditional booking approach is lengthy and often results in a leaky outcome. Most […]
How to Build Financial Projections for Your Startup in 3 Easy Steps
Accurate financial projections are instrumental in making business decisions with confidence. But that’s not all; startup financial projections help secure funding, conduct risk assessments, and track performance. Startup owners rely on accurate financial projections not only for the effective allocation of resources but also to uncover valuable opportunities and enhance investor confidence. However, to ensure […]