The beauty industry has changed – fast. Clients now expect more than great service. They want convenience, speed, and the ability to book appointments with a few taps on their phones. That’s where beauty salon appointment software comes in. Whether you’re managing a bustling hair salon, a boutique lash studio, or a multi-location spa, having […]
14/04/2025
Last-minute cancellations can feel like a gut punch to any service-based business. Whether you run a dental office, a hair salon, or a consulting firm, a client who cancels just hours before their scheduled time can leave your day in disarray—missing out on both the planned revenue and the opportunity to fill that slot with […]
26/03/2025
A customer’s journey doesn’t stop once they’ve clicked “Book Now”—it stretches across every interaction you have with them, from that first confirmation email to the final follow-up message. Research by PwC reveals that 73% of consumers cite customer experience as an important factor in purchasing decisions, emphasizing how much each touchpoint matters. Below, we’ll explore […]
07/03/2025
How Email Marketing Helps You Scale Your Business Growing a service business requires more than just attracting new clients—you need a strategy to keep existing clients engaged, encourage repeat bookings, and build long-term relationships. One of the most cost-effective ways to achieve this is email marketing. Email marketing allows you to automate communication, promote services, […]
27/02/2025
How Email Marketing Can Work for Your Industry Email marketing is a valuable tool for businesses across all industries, but the way it is used depends on the nature of the business and its clients. A beauty salon will have very different email needs compared to a law firm, just as a fitness studio will […]
21/02/2025
Email marketing is a powerful tool, but sending too many emails can drive clients away, while sending too few can cause them to forget about your business. Finding the best email frequency for service businesses is crucial to maintaining engagement, increasing bookings, and avoiding unsubscribes. So, how often should you email your clients? The answer […]
20/02/2025
Introduction Email marketing remains one of the most cost-effective and high-impact channels for small businesses looking to grow. Despite the rise of social media, influencer marketing, and newer digital tactics, email consistently delivers a high return on investment (ROI). In fact, a 2022 study by the Data & Marketing Association (DMA) found that email marketing […]
19/02/2025
Email marketing remains one of the most powerful ways for service-based businesses to engage with clients, drive repeat bookings, and increase revenue. Whether you run a beauty salon, fitness studio, medical practice, or consulting business, email campaigns help keep clients informed and encourage them to return. Unlike social media, where visibility depends on algorithms, email […]
18/02/2025
Valentine’s Day is a time when people are looking for all kinds of ways to celebrate—whether it’s with a partner, a group of friends, or even by treating themselves to a little self-love. For service-based businesses, this holiday offers a golden opportunity to roll out special deals and themed promotions that entice both new and […]
12/02/2025
Looking for a way to earn extra income while sharing a tool you love? With SimplyBook.me’s Client Referral Program and Affiliate Program, you can turn recommendations into real earnings! Whether you’re an existing SimplyBook.me user or an industry professional, these programs reward you for spreading the word about our booking system. In this guide, we’ll […]
06/02/2025
When clients book services through your online system, they trust you with their personal information. You need to protect it. 83% of clients say they will stop spending with a business following a data breach. This is of course understandable – if you can’t safeguard client privacy, they’ll find a company with a track record proving […]
10/12/2024
