No business owner likes to dwell on it, but everyone loses clients and customers over the year. It’s just a fact of life and business, but do you know what your attrition rate is? Sometimes, it isn’t easy to understand the clients you lose if you don’t know your specific numbers. And do you know […]
08/04/2021
Chatbots are everywhere these days. Click on a website, and, undoubtedly, you’ll hear the bing of a fresh bot ready to help you out with whatever you might need. And chatbots are born of a growing demand for fast, interactive information and services. As well as being a modern-day customer service staple, chatbots are emerging […]
07/04/2021
We’ve talked a lot recently about growing a loyal customer base and how to go about it. Garnering customer loyalty does fantastic things for your business’s bottom line, from client retention, advocacy (personal recommendations), and increasing average spending. A loyalty program is one of the few ways you can make returning clients look and act […]
07/04/2021
You might wonder why you need to pay so much attention to client loyalty and retention for your business. The simple reason is that loyal customers keep coming back to you, recommending you to others, or acting as a brand advocate long after their need for your services has ended. When you get a little […]
25/03/2021
The email campaign is one of the premier marketing tools. It’s possible that email marketing tools were one of the first developments in online marketing, too – it’s difficult to remember a time when one’s inbox didn’t get any marketing emails. And they’re still prevalent today. Every day, billions and billions of emails are sent […]
24/03/2021
Whether you’re an entrepreneur with a world-beating idea or a small startup just branching out with your business, you are a busy person. Who has time among all the business building and brand marketing to build a personal brand too? Aside from the time aspect, many business owners still feel that building a personal brand […]
19/03/2021
One might assume that due to their small size, SMBs have it easier when it comes to team communication and collaboration across other departments. But that’s an oversimplification. While SMBs have less overhead, larger companies often have the tools, technologies, and resources to improve virtual communication. One of these tools, called Unified Communications, is becoming an […]
17/03/2021
Google My Business has been around for a good long while now, but some small and localised business still aren’t using it to it’s potential – if at all. Unlike big corporations, who have to fight their competitors for the most common keywords in their industry, Google Business profiles operate in a specific niche that […]
17/03/2021
It’s been a tough year for many companies to weather. As soon as businesses get the green light, they will be planning to welcome as many clients as they can manage to mitigate some of the losses. Moreover, it will be the loyal customer base that ensures owners and managers have a business to continue. […]
10/03/2021
Okay, it’s 2021, vaccines are rolling out throughout the globe, and there is a light at the end of a year-long tunnel signalling the time for life to return to normal. That means reopening of service businesses and dealing with increased demand from people deprived for far too long. But how are you going to […]
05/03/2021
Affiliate marketing is estimated to be worth almost 13 billion dollars, and it only takes a few superstar affiliates to drive loads of new sales. Stick around to learn everything you need to know about affiliate programs (plus a quick note about wholesale programs). In this post, we’ll cover: A ton of value is heading […]
03/03/2021
