Here we are at the end of 2020 – the year we all wish had been very different. However, far from being universally awful, this year has taught us some important lessons, and irrevocably altered the path of business development trends through 2021. The people who track business development trends, usually do so in terms […]
23/12/2020
Put simply; your productivity is a measure of how efficient your processes are. This applies whether you are in manufacturing, in one of the many service sectors, or a different niche entirely. Furthermore, better productivity leads to an increase in profits, as you supply more goods or services that your customers want. But while that […]
22/12/2020
This is the last chapter in our primer series on Email Marketing Tips & Tools. If you missed the previous two chapters, you’d find them here, Part 1: Dos, Don’ts, and Personalisation and Part 2: Defining Goals & Choosing Campaign Templates. Today, I’m going to talk about email campaign management tools and, discuss feedback metrics and responses, and […]
18/12/2020
The situation that occurred in 2020 is unprecedented in modern history. For many decades there was no such test for brick and mortar business owners like this one. So far, only the small businesses have been hit, but bigger companies have begun to feel it too. In some cases, COVID just accelerated an inevitable fall; in others, […]
16/12/2020
If you didn’t already know, Facebook recently updated its business page integration for FB and Instagram. Enabling better, smoother, and streamlined onboarding while connecting a company website and schedule with social media. If you’re already using the Facebook and Instagram integration feature with SimplyBook.me, you probably realised that you needed to reconnect the two platforms […]
15/12/2020
The Christmas holidays are almost upon us, and when deliveries are backed up from significantly increased online orders, a gift card might feel like an ideal solution. However, giving a gift card for a service is a highly personal and considered gift, it should look the part. Last month we updated how gift cards work, […]
10/12/2020
Customer service is always important for any business size. Good customer service practices transform service from being reactive to proactive. Reactive service is where a business waits for customers to contact them, whether it’s with a complaint or a query before they respond. Reactive customer service is outdated, and customers now expect something better. There […]
09/12/2020
It’s not unusual for businesses to operate differently for special days, events and holidays. For the simplest of reasons, most countries have public and national holidays that demand either different operating hours or even complete closure for non-essential businesses. When you first set up your SimplyBook.me scheduling system, you created a weekly recurring calendar of […]
08/12/2020
From little corner shop cafes to ice-cream vans, cash has for decades been the backbone of small businesses. It made sense as the ubiquitous method of payment, as everyone had it and everyone knew how to use it. However, in recent years consumer payment habits have changed dramatically. In 2019, card payments accounted for 51% […]
02/12/2020
When you have signed up with SimplyBook.me, it is just the beginning of what could be a fabulously beneficial relationship. By signing up, you automatically create the bare-bones structure of your business’ booking management system. However, before you can start using your booking site, you need to configure the services you offer and the providers […]
01/12/2020
What could be a better reason to open an email than to receive a gift voucher? In fact, most brands prefer sending a voucher as a promised gift in exchange for subscribing to their email list. They fall into the category of promotional messages, and much to your surprise, receiving promotional offers isn’t frowned upon […]
25/11/2020
