Customer service is pivotal to businesses across every industry. Providing good customer service can greatly impact your business’ reputation. This is no different for beauty operators who may need to make additional efforts to offer a five-star salon experience. As a salon business owner, you cannot undervalue the importance of providing excellent client service, as […]
07/07/2022
Data is the new currency, and it’s something that every business needs to protect. If you have sensitive customer data, you need to make sure it’s safe and secure. Data security is a hot topic right now, with companies like Facebook and Google having data breaches. However, it isn’t just large corporations that are vulnerable; […]
04/07/2022
If you’re a business that needs customers to make appointments, you’ve likely had a few issues over the years. Whether it’s misplaced appointments, long waiting times, or people failing to turn up, it’s more frustrating than it needs to be. Luckily, there are plenty of digital solutions to these problems—and if used properly, they can […]
27/06/2022
Building brand awareness can be a tricky business. However, if done right, you’ll see your company explode with popularity and profits as loyal consumers flock to your product or service on a regular basis. The best way to spread the word about your business online is through brand awareness campaigns designed to raise your company’s […]
14/06/2022
Kick-starting and building a small business in a competitive industry is a monumental achievement. It takes time, money, and tremendous effort to build a brand, acquire quality clients, and push your small business forward. But now that you’re there and can safely call yourself a successful entrepreneur, you find yourself at a crossroads. Now that […]
08/06/2022
Many people ask me, “what should I do to promote my photography business?” My answer is consistent: Take great pictures. And if you want people to pay attention and buy, be consistent in your photography marketing strategy. Not all photographers understand marketing, and not all can afford a marketing budget. If you’re just starting, you’re […]
02/06/2022
Did you know that tech has the power to transform your small business into a very successful enterprise? Tech has helped many small businesses cut costs, save time, reach more customers, generate leads, and increase sales. According to some reports, about 84 per cent of small businesses in the U.S use at least one digital platform […]
26/05/2022
Unlike the Shakespearean rose, your business success will not be as sweet as with any other name. When naming your business, it has to shout a message to your clients and customers. Unlike your new business, that rose has an instantly recognisable appearance, a memorable scent, and a history of bringing joy to its recipients. […]
25/05/2022
There are many ways to reach your target audience when it comes to marketing. Some co-marketing strategies may be more efficient than others, and others may be more effective. Co-marketing means collaborating with other businesses to spread the word about your business and each other. The result? You’ll get even more bang for your buck. […]
24/05/2022
Deciding on the best payment gateway provider for your eCommerce business can make or break your sales success. To keep up with the fierce competition, offering your customers the simplest and most secure way to pay by streamlining payment options is crucial. The right payment gateway for your business dictates the currencies you can accept, […]
19/05/2022
Marketing is constantly evolving, and companies need to keep up with the trends to excite and delight their customers. There are many ways that marketers can be creative to reach their target audience. Breaking out of the box with some unconventional marketing strategies might be just the way to make an impact. If you want […]
17/05/2022
