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8 Tips For Turning Your Passion Into a Successful Business

Sam O'Brien @ RingCentral UK
August 18, 2020
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Small business passions

If you’ve ever thought about entering the world of business, you might have been deterred by the rigmarole involved in setting up your own firm. However, it’s not as hard as you might think. For example, choosing the right phone system for small business so that you’ve got local phone numbers at your disposal, can make life a great deal easier as you look to establish yourself. 

You’ll also need to ensure that you’re within easy reach of your customers, so a VoIP system is a sensible choice. VoIP for business not only provides you with reliable, efficient, and consistent communications with consumers, but it also helps you keep costs down. That’s something that is inevitably going to be a crucial concern when you’re trying to get a fledgeling firm off the ground. 

There’s also the question of how you make consumers aware of your new business and what it does. This is never an easy feat, particularly in the hugely competitive online marketplace.

Small businesses in Scrabble tiles

Before you do anything else, though, you need to think about what it is you really love and what drives you more than anything else. If you’re going to make a success of your business, it helps if you’re doing something you’re genuinely passionate about. It’s this passion that’ll see you past the various challenges and hurdles any new business should expect to encounter.

Here, we’ll present a series of top tips to help you turn your passion into a successful business, guiding you through the planning and launch stages to building a loyal customer base. Read on to find out more.

1. Do your research first

As we’ve just discussed, the best way of ensuring success when launching a new business is to do something you feel passionate about. At the same time, however, there has to be genuine customer demand for what you’re doing. 

It’s all very well taking a long-standing hobby of yours and making this into the basis of a business – but are there enough customers out there who share that passion? Do some market research to get a better idea of if there might be a viable business in your chosen passion.

2. Be hard-headed

One thing you need to understand about turning your passion into a business is that your relationship with that passion will be different. Running a business isn’t the same thing as dabbling in a hobby. If you’re going to do it, you need to take it very seriously. Your commercial nous will have to take priority over your creativity. Though, of course, you should seek to combine the two, the bottom line will ultimately have the final say.

3. Consider starting out as a side hustle

It’s a good idea, if you can, to turn your passion or hobby into something of a side hustle before you decide to turn it into a fully-fledged business. A side hustle is always useful to have – firstly because it provides you with an additional source of income. It’s also, though, a good way of testing the water. By starting out as a side hustle first, you can see how far your chosen pursuit is likely to prove successful as a business.

4. Plan your launch carefully

Once you decide to go ahead and launch a business, you need to think about how you’re going to do so. What kind of launch is going to help you make the right impression? A digital brochure maker could be a worthwhile investment. You can use it to create a brochure which you can then make available to prospective clients and customers. 

Also, think about which eCommerce platforms you might use. Not every startup needs a brick and mortar outlet, and eCommerce sites allow you to sell products and services at minimal cost to you.

5. Make efficient use of social media

Generating publicity is always important when you’re launching a new business. Effective use of social media, as we all know, is crucial. Consumers expect to find their favourite brands on social media platforms. If your brand isn’t on there, you’ll miss out on valuable custom. 

Social media is a great way of promoting your business and what it can do to a huge audience of potential customers. eCommerce digital marketing, in addition, can do a lot to help you maximise your use of other revenue-generating techniques such as search engine optimisation.

6. Use content as a promotional tool

Following on from our previous point, you should think about using content as a way of bringing your brand to the attention of potential customers. Do you have a blog on your site? If not, it’s worth considering – it can be a good way of building authority. It also gives people another reason to keep visiting your website and boosts its visibility on search engine results pages. You can also create guest blogs for other sites, which further boost your site’s SEO performance by earning useful backlinks.

Small Businesses need content marketing

7. Don’t rush into hiring staff

Additional staff can help you take your business to the next level, but recruiting is never something you should rush into. You might feel that an additional hire is needed, but make sure that your budget can stretch that far without putting your financial viability at risk. 

Of course, new recruits can help you add revenue overall – but you need to ensure that the figures add up. Don’t forget to consider the costs (in terms of training and lower productivity) of the new hire onboarding process, too.

8. Don’t be afraid to seek support

When you’re launching a new business, it’s important to remember there are lots of groups and organisations out there that can help you. Be that through advice or practical support. These range from lenders to small business associations, or even entrepreneurs who can serve as mentors. The latter may be invaluable in showing you the ropes and providing specialist advice on how to succeed in business. 

Challenges are guaranteed when you’re running a business (especially when you’re doing it for the first time). Remember, though, that help and advice are out there – you just need to seek it out when required.

Sam O’Brien is the Senior Website Optimisation & User Experience Manager for EMEA at RingCentral, a Global VoIP, video conferencing and call centre software provider. Sam has a passion for innovation and loves exploring ways to collaborate more with dispersed teams. Here is his LinkedIn.

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