The road of entrepreneurship is not a great fit for all. Not everyone is capable of making mistake after mistake with a smile and an unquestionable belief that all of the hard work is destined to pay off big time later on. Yes, some mistakes are unavoidable. That noted I firmly believe that with a […]
15/03/2018
Hair and beauty salons are a business of innovation given how dependent their work is on the latest trends of the ever-shifting fashion industry. Or so we believe. The reality may strike you with an unexpected twist – beauty salons are among the most conformist businesses of them. This happens because the lion’s share of […]
05/03/2018
Why are you in the coaching business? For the fame, the money, the chance to make people’s lives better? Given your career choice the odds are that you are in for the latter but, in reality, does it matter? Whatever your objective may be, a full appointment book is a necessity as it will provide […]
28/02/2018
We’ve talked a lot about the importance of a decent social media strategy, the impact email marketing has on your business and we’ve even covered the basics of a solid USP and core strategies. All of them are designed to do 1 thing and 1 thing alone – bring people to your website. However, what […]
26/02/2018
Maybe it is not only orange that is the new black! Did you know that 59% of Americans firmly believe that customer service is enhanced via social media channels? Facebook business page admins answer faster than customer support departments, contact forms or email submissions. People requiring faster, better service have a point and those businesses […]
19/02/2018
Think outside the box, they say. Easier said than done, I reply. The human mind is not programmed to work that way. We’ve evolved thanks to the ability to locate patterns. Cause and effect are the bread and butter of our society. We just are not made for thinking outside the box as a species. […]
16/02/2018
Love is in the air! It’s funny how no one told me it would be there yesterday. As I woke up this morning and looked at the calendar I wasn’t happy or cheerful. I was desperate because I’ve completely forgotten about St. Valentine’s Day. Lucky for me I usually wake up a few hours before […]
14/02/2018
Social Media is big. We toss these words around here and there without thinking, but we rarely understand what “BIG” really means. I mean, sure, there are a lot of Facebook users but “a lot” doesn’t reflect the magnitude as well as the fact that 22% of the world’s population uses it. The platform covers […]
09/02/2018
I’ve spent the last weekend at a friend’s. He has an amazing family with his three-year-old son being the real diamond in the rough. The kid’s amazing. At his moderately young age, he is already heads deep into technology. Max – that’s his name – is only allowed 30 minutes per day with a tablet […]
05/02/2018
Ok, maybe sometimes I make it seem like owning a hair salon is all about business, marketing, customers and conversions but that is only because I wish for you to succeed. However, there is much more to making people happy with scissors than a pleasant, customer-specific experience. Sometimes owning a hair salon is just beyond […]
02/02/2018
People often talk about leaving their comfort zone in order to get something done. I’ve been there, I’ve done that and I can tell you with 100% clarity – it doesn’t work. Moving from one comfort zone to another that is as convenient (if not better), on the other hand, does. Yes, people need to […]
29/01/2018
