How to Use AI For Email Personalization to Improve Conversion
The email campaign is one of the premier marketing tools. It’s possible that email marketing tools were one of the first developments in online marketing, too – it’s difficult to remember a time when one’s inbox didn’t get any marketing emails. And they’re still prevalent today. Every day, billions and billions of emails are sent […]
Elea Andrea Almazora
24/03/2021
Personal Brand Building as an Entrepreneur: More Than Marketing
Whether you’re an entrepreneur with a world-beating idea or a small startup just branching out with your business, you are a busy person. Who has time among all the business building and brand marketing to build a personal brand too? Aside from the time aspect, many business owners still feel that building a personal brand […]
6 Ways SMBs Can Benefit Through Unified Communications
One might assume that due to their small size, SMBs have it easier when it comes to team communication and collaboration across other departments. But that’s an oversimplification. While SMBs have less overhead, larger companies often have the tools, technologies, and resources to improve virtual communication. One of these tools, called Unified Communications, is becoming an […]
Meenz Nautiyal
17/03/2021
Google Business Profiles: Optimising Your Profile and Reserve Functions [VIDEO]
Google My Business has been around for a good long while now, but some small and localised business still aren’t using it to it’s potential – if at all. Unlike big corporations, who have to fight their competitors for the most common keywords in their industry, Google Business profiles operate in a specific niche that […]
Growing a Loyal Customer Base
It’s been a tough year for many companies to weather. As soon as businesses get the green light, they will be planning to welcome as many clients as they can manage to mitigate some of the losses. Moreover, it will be the loyal customer base that ensures owners and managers have a business to continue. […]
Reopening Your Service Business and Dealing with Increased Demand
Okay, it’s 2021, vaccines are rolling out throughout the globe, and there is a light at the end of a year-long tunnel signalling the time for life to return to normal. That means reopening of service businesses and dealing with increased demand from people deprived for far too long. But how are you going to […]
How to Start an Affiliate Marketing Program to Multiply Profits
Affiliate marketing is estimated to be worth almost 13 billion dollars, and it only takes a few superstar affiliates to drive loads of new sales. Stick around to learn everything you need to know about affiliate programs (plus a quick note about wholesale programs). In this post, we’ll cover: A ton of value is heading […]
Business Mobile Admin App: Whenever or Wherever You Are.
Are you using a mobile app to stay on top of your business schedule? If not, why not? Managing your business doesn’t mean you have to be tied to a desk for fear of missing out. You know the tools exist to help you streamline and simplify your life; the SimplyBook.me system is one of […]
How Marketers are Bridging The Gap Between Mobile Traffic and Mobile Sales
eCommerce rates may be rising across desktop and mobile alike, but despite mobile traffic experiencing growth, sales haven’t followed suit. How can marketers help to bridge the gap between mobile traffic and mobile sales? Data from Adobe Analytics indicates that 60% of online shopping visits come from mobile, however, only 40% of purchases are made […]
Providing an Omnichannel Customer Experience
Omnichannel has been a buzzword in the retail and service industries for over a decade, but how many people genuinely understand what it means? While its origins date back to the early naughties, omnichannel didn’t impact purchasing power and customer relationships until 2010. However, even when 2010 arrived, most people didn’t know what to do […]
How to Configure Working Hours & Booking Times – And why they aren’t always the same
When you set up your working hours for your SimplyBook.me booking site, that doesn’t always equate to the hours you want to be bookable by clients. This weeks video is about how you can configure working hours and booking times within your operating hours. Moreover, I’m going to cover how you can customise your service […]