Confirmation Emails – Everything You Need to Know
Email has become an essential marketing tool and is particularly effective in lead conversion. However, we often overlook the importance of confirmation emails in email marketing campaigns. Confirmation emails, however, are just as important as any other email in your campaign. In this article, we’ll answer the question “what is a confirmation email?,” look at […]
Small Business Development in January: Why it’s so important
Why is it so crucial for small businesses to use January for their business development? Here’s a quick tip; unlike the large corporations that can offer spectacular discounts and run to break to maintain the flow of clients and customers, small businesses are not likely to be very busy in January. However, that doesn’t mean […]
7 New Year’s Resolutions for your Business Progress & Development
The New Year 2023 is just around the corner. Whatever you’re planning personally for New Year’s resolutions, there are some things that you should also resolve to do for your business in 2023. There are probably many things you have meant to do with your business for months or even years. And I know how […]
Why do you need an MVP for your mobile app?
In today’s tech-oriented world, every modern business wants to get its own mobile application. Some use it to communicate more efficiently with their customers, others need a solution to automate internal processes and improve employees’ performance. But whatever the reason is, a mobile app can be a risky investment for any business if not approached […]
Anna Maricheva
19/12/2022
7 Whiteboard Animation Videos to Inspire Your Next Marketing Piece
At this point, we all know the massive potential that explainer videos hold for your marketing strategy. However, it’s essential to understand that there are many different styles of explainers, each of which has been designed and optimized to suit different marketing goals. Whiteboard animation videos, in particular, have proven to be particularly effective in […]
What Is Conversational Marketing & How Does It Boost Sales?
Have you ever responded to the DM of a potential customer and ended up having a real-time conversation online for several minutes, which led to sales? Or has a first-time customer used a live chat button on your website to engage you in a serious conversation about the products you sell? If yes, you have done conversational […]
Chuks Chukwuemeka
12/12/2022
How to earn from Affiliate Marketing without a Website
Affiliate marketing has become one of the top choices to earn money for freelancers, full-time and part-time employees or even students in the past couple of years. And why not? It has a broad, affordable and flexible reach, and there is no limit to how much you can earn in affiliate marketing commissions. For companies, […]
Data Security – The Importance of Security Officers for Businesses Holding Client Data
As it was Data Security Day last week, we had a guest poster, Irina Maltseva, talking about protecting small businesses from payment fraud. However, we forget the other important aspect of data security in our businesses, and we only realise their importance when something goes wrong. I am, of course, talking about the legal and […]
5 Reasons why the service industry needs inventory management
Inventory Management might not be the first thing that comes to mind when talking about the service industry. Even if it doesn’t have the same significance as for a retailer, how you manage it still significantly impacts your service business’s success. The reason is that the quality of your services also depends on the products/materials […]
5 Tried and Tested Approaches for Spotting and Fixing Gaps in your Content Strategy
Your business might have the most talented team of writers and social media specialists in the world. But that won’t mean much if their output doesn’t match your target audience’s wants, needs, and expectations. So, it’s essential that you’re constantly on the lookout to identify and fix gaps emerging in your content strategy. Although no […]
How To Protect Your Small Business From Payment Frauds
An estimated 550 million small business owners worldwide create huge employment and lifestyle opportunities. Unfortunately, small businesses are prime targets for payment fraud. In fact, according to a 2018 report by The Association of Certified Fraud Examiners (ACFE), small businesses rank much higher than larger corporations in payment fraud frequency (48%), and this number is […]
Irina Maltseva
30/11/2022