If you want consumers to notice your company and buy your products, you have to reach out to them and tell them all about your products and services. This is marketing in its most basic form. Marketing requires three things; time, effort and money. For big conglomerates and multinationals, this is not an issue because […]
20/01/2021
It’s the beginning of the year, and January is traditionally a slow time of year. Beyond traditionally slow periods, there are still many places under lockdown restrictions. Right now, it’s the best time to make sure you’re getting the most out of your SimplyBook.me system, and overhaul your marketing strategy. The marketing tools within the […]
19/01/2021
No one wants to talk about 2020, especially since 2021 doesn’t show any signs of being much better( so far). However, the circumstances of 2020 have instigated massive changes in online behaviour and expectations, both from companies and clients alike. In turn, these changes will persist and develop through 2021. Social media trends, in their […]
08/01/2021
Not all services are short-term or ad-hoc, so how can you use SimplyBook.me to accommodate bookings over multiple days? We often give a lot of attention to businesses providing short-term services and appointments in minutes or hours. However, today, we’re addressing how we can help those who offer only long-term services or even those who […]
06/01/2021
Have you ever considered having a mobile app for your client contact and booking? In our last newsletter, we teased the release of our newest feature release, the client app. Now, it’s here! The SimplyBook.me mission has always been to make contact between businesses and their clients as simple as possible. Using your SimplyBook.me scheduling […]
29/12/2020
Here we are at the end of 2020 – the year we all wish had been very different. However, far from being universally awful, this year has taught us some important lessons, and irrevocably altered the path of business development trends through 2021. The people who track business development trends, usually do so in terms […]
23/12/2020
Put simply; your productivity is a measure of how efficient your processes are. This applies whether you are in manufacturing, in one of the many service sectors, or a different niche entirely. Furthermore, better productivity leads to an increase in profits, as you supply more goods or services that your customers want. But while that […]
22/12/2020
This is the last chapter in our primer series on Email Marketing Tips & Tools. If you missed the previous two chapters, you’d find them here, Part 1: Dos, Don’ts, and Personalisation and Part 2: Defining Goals & Choosing Campaign Templates. Today, I’m going to talk about email campaign management tools and, discuss feedback metrics and responses, and […]
18/12/2020
The situation that occurred in 2020 is unprecedented in modern history. For many decades there was no such test for brick and mortar business owners like this one. So far, only the small businesses have been hit, but bigger companies have begun to feel it too. In some cases, COVID just accelerated an inevitable fall; in others, […]
16/12/2020
Customer service is always important for any business size. Good customer service practices transform service from being reactive to proactive. Reactive service is where a business waits for customers to contact them, whether it’s with a complaint or a query before they respond. Reactive customer service is outdated, and customers now expect something better. There […]
09/12/2020
From little corner shop cafes to ice-cream vans, cash has for decades been the backbone of small businesses. It made sense as the ubiquitous method of payment, as everyone had it and everyone knew how to use it. However, in recent years consumer payment habits have changed dramatically. In 2019, card payments accounted for 51% […]
02/12/2020
