Business, Product & Tool Tips, Business Tips
Marketing tips for generating trust

8 Marketing Tips for Generating Trust with Your Audience

When deciding what marketing strategies to employ, most business owners focus on going after measurable outcomes that deliver benefits within a short timeframe. But the thing is, tangible results aren’t the only ones that matter when aiming to build up a strong brand. Sometimes, putting time and effort into producing something more abstract can deliver […]

Travis Jamison

October 26, 2022

Business, Product & Tool Tips, Tool Tips
Mobile-Friendly websites by Ron Stefanski

What is a Mobile-Friendly Website and How to Build One

More than 58% of the world’s internet traffic comes from mobile devices. That is one of the reasons why search engines have been shifting their focus toward mobile search. In particular, Google is placing much more attention on mobile-first indexing. Regarding SEO, this means that Google bots index the mobile version of your website rather than […]

Amie Parnaby

October 24, 2022

Business, Product & Tool Tips, Business Tips
planning a spectacular halloween event

How to Plan a Halloween Event – Make it Spooktacular!

It’s coming up to that time of year when celebrations are all about events and fun times. And the first one on most of our calendars is Halloween. If you want to know how to plan a Halloween event that won’t bankrupt you and will get you noticed, keep reading! Halloween isn’t for everyone, but […]

Amie Parnaby

October 21, 2022

Business, Product & Tool Tips, Business Tips
what is price elasticity?

What Is Price Elasticity And How This Determines Marketing Strategy

Your marketing strategy has many moving parts that define it – your business goals, alignment to those goals, messaging, and promotional channels. A few elements can substantially impact your strategies: messaging, price, and competition. While messaging can be tweaked for more meaningful impact, competition isn’t in your control. What can be controlled is the price. […]

Anand Srinivasan

October 19, 2022

Business, Product & Tool Tips, Business Tips
long-lasting client relationships

Long-lasting Client Relationships – How to create profitable connections with your clients

Many components contribute to the success of a business, but none more so than clients. There is no business without clients! Consequently, client relationships become the most important relationship you can cultivate. Why are client relationships so important? If you genuinely need to know why client relationships are essential, we need to talk about the […]

Amie Parnaby

October 13, 2022

Business Types
10 Smart Ways to Incorporate Technology Into Your Service-Based Business

10 Smart Ways of Incorporating Technology Into Your Service-Based Business

Learning ways of incorporating technology into your service-based business can make an incredible difference to the quality of your company. Using smart technologies can help you reach more potential customers, offer better services to your current clients, and work towards being a better business owner. From collecting email addresses for an email newsletter to issuing […]

Amie Parnaby

October 11, 2022

October News

October News from

October news time has rolled around once more – How does the year go so fast? While it might still be rather scorching here in Cyprus, the weather is showing signs of cooling down everywhere in this hemisphere. We actually had raindrops in Limassol! (yes, I was very excited) And as October marches on, we will […]

Amie Parnaby

October 6, 2022

Business Types
content marketing strategy by Alan S lui

5 Tips on Content Marketing Strategy for Startups and Online Businesses

You’ve probably heard that content reigns supreme. It is the foundation of every effective content marketing plan. Every brand is supported by a wealth of relevant material that links them to a specific audience. Using this tutorial, you may learn more about its science and develop your successful content marketing plan. The term “content strategy” […]

Amie Parnaby

October 5, 2022

Sports, Fitness & Gyms
Personal trainer quotes

30 Quotes for Personal Trainers to Inspire, Motivate, and Amuse

Sometimes we all need a little motivation, whether you’re inspiring a client or you need to motivate yourself to get your business booming. Maybe you need to make your client laugh to keep them going when it all seems too hard. So have a look at some of these quotes that can inspire you to […]

Amie Parnaby

October 4, 2022

Business, Product & Tool Tips, Business Tips
How to Encourage Your Clients to Leave Positive Reviews

How to Encourage Your Clients to Leave Positive Reviews

The power of positive reviews from third parties is undeniable. People depend more or less on others’ experiences when deciding on a purchase. This could be either by asking friends or families or searching online for reviews.  Online reviews have turned out to be very influential in persuading purchases. This is true not only for […]

Mostafa Dastras

September 29, 2022

Business, Product & Tool Tips, Tips

How to Deal with Last Minute Booking Cancellations

Is there anything worse than clients cancelling their appointment last minute? Unfortunately, for any business, this is a common situation which can become frustrating for the business owner. It worsens when customers don’t show up without cancelling the appointment. Such a situation is not only a loss of money due to the customer not showing […]

Daena Skinner

September 28, 2022