How to Use Keyword Mapping to Plan Your Content Strategy
Keywords are the foundation of all successful SEO campaigns. An effective SEO campaign allows your website to rank high on search engines for keywords relevant to your business. Keywords are terms or phrases users type on search engines. These terms or phrases should be found in your website content, from the articles and product descriptions […]
Customer Appreciation gifts – Finding the right balance
It’s that time of year when a business will feel their appreciation for their most loyal (and profitable) clients throughout the year. And as it’s the time of giving in most of the western world, it’s not uncommon for a business to reward those repeat clients with a little extra in their (service) stocking. However, […]
Top 5 CRM Software for Small Businesses
Having good customer relationships is the core to running a successful business today. So today, you need to invest in good CRM software to have good relationships with your customers and continue having it. Why is customer relationship software so important and trending these days? Because it helps you maintain a good relationship with your […]
Appointment Reminders: Why Automation is Your Best Friend
It can sometimes seem like our lives get busier every day. Business conferences, team meetings, Zoom calls; our diaries get fuller and fuller. Some of these appointments can be crucial, and forgetting or missing them may mean lost revenue or even damage to your reputation and that of your business. With many companies embracing digital acceleration, […]
How to use online event marketing to generate leads for your business
Many businesses have a robust online presence. They invest in content marketing, paid ads, and other forms of customer acquisition. However, for some reason, they skip online event marketing. That’s a mistake. For the last few years, I’ve been responsible for managing many of the online events run by GetResponse. I know from experience just […]
The Best Booking System for Your Needs
If you’re here, it’s because you have already started looking at implementing online booking for your business. Maybe you already have it, and you are looking for an option that suits your business better. The chances are that you have a service business already, or you’re on the cusp of starting one, and you want […]
Incredible Instagram Inspiration for Beauty Business
The beauty business is more than anything a visual one. People have every intention of coming to your company for whatever treatment they desire, and they intend to leave looking “more beautiful” – whatever that means for them. This makes Instagram inspiration a perfect source for advice, and a marketing champion for beauty businesses. If […]
How to Add Online Booking to My Website – with Simplybook.me [Video]
It’s been a long time since having an effective online presence became essential for growing and promoting your business. So that’s what you did. You spent a lot of time building and designing a website, expanding your social reach and everything else that a business should do. Then they told you that you needed to […]
Customer Service Automation: A Complete Guide – From Getting Started to Mistakes to Avoid
With today’s advances in artificial intelligence, machine learning, robotic process automation, and associated automation technologies, more and more business processes are being wholly or partly automated. As an integral part of the customer experience (CX), routine customer service automation is changing the landscape of CX design and implementation for good. Read on to discover more […]
5 Types of Videos for Marketing Beginners
Understanding the importance of video content will go a long way in boosting your marketing career. Video content is the current leader of the pack and will remain so for a long, long time. As a beginner, you’ll learn numerous new things about videos for marketing. One of them is the importance of including videos […]
Promoting Your Services as Gifts – Gift Cards, Marketing, and More
So you have an excellent steady list of clients, many of them repeat customers, and enough marketing to attract new ones. However, are you missing out on attracting even more new clientele by failing to promote your services as gifts? What makes your services perfect for your clients but not great as a gift? Obviously, […]