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11 Emerging Trends for Social Media Marketing in 2022 That You Can’t Ignore

Amrapali Rai
March 2, 2022
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social media marketing

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If you’re like most business owners, you’re always trying to stay ahead of the curve when it comes to social media marketing. Trends are constantly changing, and it can be hard to keep up. But don’t worry – we’ve got you covered! This blog post will discuss seven of the most important social media marketing trends emerging in 2022. Keep reading to learn more!

Augmented reality is already being used by businesses worldwide, and it will only become more prevalent in 2022. This technology allows you to overlay digital content on top of the real world, which can be extremely useful for marketing purposes. 

For example, you could use augmented reality to create a virtual tour of your business or show customers how a product works. Mobile augmented reality users are expected to exceed one billion in 2022. With AR, businesses can create truly immersive experiences for their customers. For example, you could use AR to let your customers see what a product would look like in their home before they buy it. The possibilities are endless!

social media marketing with augmented reality (AR)
Photo by UNIBOA on Unsplash

Trend #02: Businesses are turning towards Video Content

Video content is becoming increasingly popular on social media, and it’s no surprise why. Videos are a great way to engage with your audience and capture their attention. In 2022, we expect to see even more businesses using video content as part of their social media marketing strategy. Videos are a great way to show your customers what your business is all about, and they can be a lot more engaging than text or images. For example, on the gaming platform Soltaired, an instructional video accompanies each game so users can play without confusion. By leveraging a reliable online video editor, you can easily video into your content publishing strategy.

Trend #03: AI-Powered Chatbots will become more sophisticated

Chatbots are computer programs that can mimic human conversation. They are becoming increasingly popular on social media, and for good reason. Chatbots are a great way to communicate with your customers, and they can provide valuable insights into their needs and preferences. In 2022, we expect to see even more businesses using chatbots as part of their social media marketing strategy.

Trend #04: Micro-Influencers will gain even more traction

Micro-influencers have a relatively small following on social media but are highly engaged. They are becoming increasingly popular because they offer more bang for your buck than traditional celebrities. In 2022, we predict that micro-influencers will gain even more traction and will be used by more businesses than ever before. If you’re not currently using micro-influencers in your social media marketing strategy, now is the time to start! 

Influencer marketing is becoming increasingly popular, and for good reason. Influencers have a large following on social media, and they can be highly effective at promoting your products or services. In 2022, we expect to see more businesses using influencers as part of their social media marketing strategy. 

Micro influencers and social media
Photo by Mateus Campos Felipe on Unsplash

Influencer marketing is an effective strategy when used well. Consumers are very distrustful of advertising and companies. This makes them suspicious of new brands. When people see other customers praising a product, they tend to believe that what they’re buying must be excellent. 

For this reason, social media influencers are trendy. Their followers trust them and are willing to follow them. Influencers can then help promote products by sharing them on social media. Micro-influencers are becoming more popular as brands reach out to everyday consumers. Influencer marketing allows them to connect with their target audience.

You don’t have to have a mega-budget to work with micro-influencers. Small and Medium Businesses with a limited budget can partner with them. As micro-influencers become more popular, brands will continue to grow their businesses by using this strategy.

Trend #05: Automation using AI will increase

social media marketing with AI
Photo by Possessed Photography on Unsplash

AI is rapidly becoming more popular, and it’s no surprise why. You can use AI to automate a wide variety of tasks, including social media marketing tasks. In 2022, we expect to see even more businesses using AI as part of their social media marketing strategy. For example, you could use AI to automatically create social media posts or track your competitors’ activities.

Trend #06: More brands will experiment with Live Streaming 

Live streaming is becoming increasingly popular on social media, and it’s no surprise why. Live streaming allows you to connect with your audience in real-time, and it provides an excellent opportunity to engage with them. In 2022, we expect to see even more businesses using live streaming as part of their social media marketing strategy.

Virtual reality is becoming increasingly popular, and it’s no surprise why. Virtual reality allows you to experience a virtual world, which can be a great way to promote your products or services. In 2022, we expect to see more businesses using virtual reality as part of their social media marketing strategy.

Trend #08: Voice Search will continue to evolve

Another trend that we expect to see more of in 2022 is voice search. With voice search becoming increasingly popular, businesses need to adapt their content to cater to this trend. If you’re not doing so already, start including long-tail keywords in your content and ensure your site is optimized for voice search so that it ranks in search engines

Trend #09: Stories will continue to be a powerful marketing tool

Social media stories are videos or images you share on your social media accounts instead of regular posts. These are usually shorter than standard posts, and they’re meant to be shared on social media platforms such as Facebook, Twitter, and Instagram. These are the same things as Snapchat’s Stories, except that they’re more visible on other people’s feeds. 

Stories are a great way to connect with your audience on a more personal level. They allow you to share your brand’s story engagingly and interactively. In 2022, we expect stories to continue to be one of the most powerful marketing tools available. 

Trend #10: Social Commerce will be on the rise

Social media is becoming a big part of e-commerce. Influencers are becoming a major driving factor behind purchases. More people are using social media to shop online. The growth of social commerce will help marketers create shorter sales funnels and boost conversions.

Trend #11: Social listening is more important than ever

Social listening is the process of monitoring social media platforms for conversations about your brand or industry. It’s a great way to get insights into what people are saying about your brand and how they feel about it. During the COVID-19 outbreak, social media became essential for companies to communicate with their customers. Social media analytics tools make social media monitoring and analysis possible. In 2022, we expect social listening to become even more critical as businesses continue to focus on customer experience and customer engagement.

Final Thoughts

These are just some of the many trends we expect to see in social media marketing in 2022. Keep in mind that these trends will continue to evolve, so make sure you stay updated on the latest changes. As always, don’t forget to focus on creating quality content that your audience will love. Are there any other trends that you expect to see in 2022? Let us know in the comments below.

Bio: Amrapali is a digital marketing consultant who blogs about business, and marketing at Bazaar Expert

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