Black Friday is no longer just for large retail stores. Over the years, it has become a massive opportunity for service-based small and medium-sized businesses (SMBs) to drive bookings, attract new customers, and build brand awareness. While Black Friday may traditionally focus on retail, service businesses can also reap substantial benefits by creating exclusive offers, […]
01/11/2024
“You need to use online scheduling for your business.” If you’re in event planning, you’ve probably heard that advice more times than you can count. Let’s face it: Event planning often means juggling countless phone calls, overlapping meetings, and missed appointments. But what if you could offload some of these tasks to an online scheduling […]
01/11/2024
Your booking site needs strong technical SEO. It works behind the scenes so that search engines can understand your site structure and then find important pages on your site. So, it’s directly related to how well you rank. Even if your booking site offers the best deals and content, poor technical SEO can hurt your […]
29/10/2024
For small businesses to survive in the digital marketing space that is becoming competitive by the day, they need advanced marketing tools to boost growth. Creating more awareness, driving high-quality traffic, and generating leads and sales depend on the marketing tools you use. While you may be using marketing tools in your business, it’s important […]
23/10/2024
You already know how essential good customer service is for your organization. Around 80% of American consumers say that “speed, convenience, knowledgeable help and friendly service” makes their customer service experience stand out. But how good is good enough? Do you reach a benchmark and maintain it or do you look to go the extra […]
14/10/2024
Decades ago, people had to rely on third-party agents, utilize windy fax and mailing communication channels, or settle for direct customer support call-ins to book a service, check for open slots, and make reservations—often impacting cash flow due to inefficient processes. This traditional booking approach is lengthy and often results in a leaky outcome. Most […]
04/10/2024
Accurate financial projections are instrumental in making business decisions with confidence. But that’s not all; startup financial projections help secure funding, conduct risk assessments, and track performance. Startup owners rely on accurate financial projections not only for the effective allocation of resources but also to uncover valuable opportunities and enhance investor confidence. However, to ensure […]
25/09/2024
Sometimes, businesses can be so focused on attracting new customers that they forget (or partly forget) the revenue stream right in front of them: existing customers. Customer acquisition costs (CAC) can vary by industry but an average cost is around $606. Looked at over a year, those CACs can mount up to quite a substantial […]
24/09/2024
Choosing the right scheduling software is crucial for managing your appointments, enhancing efficiency, and growing your business. SimplyBook.me and Setmore are two popular tools offering unique features for different business needs. In this article, we’ll compare SimplyBook.me and Setmore across key aspects like customisation, integrations, ease of use, pricing, and more to help you decide […]
19/09/2024
Cold emailing can be a powerful tool for driving appointment bookings, but getting it right requires more than just hitting send. In a world where inboxes are overflowing, your emails need to stand out, capture attention, and prompt action. This article will walk you through effective strategies, from crafting the perfect subject line to advanced […]
16/09/2024
When your clients search for a service you offer on Google, does your business appear in the SERPs? If the answer is no, you’re losing out on potential bookings. In fact, even if your site appears but is buried on the fourth or fifth page, it’s essentially invisible. Most people don’t scroll that far, so […]
06/09/2024
