Suppose you want to build a website for your business, whatever that business is. In that case, you don’t simply add the functional pages and expect to engage clients or customers. If you do, you’ll be in for a bit of a shock. Adding pages to any e-commerce or booking website is crucial to engaging your […]
31/01/2022
The saying goes that everyone has at least one book in them. Yet historically speaking, very few people ever did it because publishers were the gatekeepers of the printed word. Now, with self-publishing channels, ebooks, and online marketing, anyone can write and sell a book. The question you might ask is why you should. How can […]
26/01/2022
Content is of utmost importance for SEO as search engines want to show only the most valuable and relevant content to their users. So if your content is underperforming, you need to take a hard look at what you’re doing wrong. The first question you need to ask yourself is, “why is my content underperforming?” and find […]
24/01/2022
The integrated POS (point of sale) within Simplybook.me has been around for quite a while now, and you might not use it. Businesses that operate purely online and only accept payments via card or payment processor do not need an on-site point of sale system. However, if you have any part of your business that doesn’t happen […]
20/01/2022
If you’re looking for a scheduling system right now, the chances are that you have seen Calendly. Calendly itself is an excellent example of a scheduling system. Their marketing machine has done a fantastic job of getting the name in front of everyone seeking a scheduling system for their business. However, there are Calendly alternatives available […]
18/01/2022
Shopping online always comes with an element of risk. What if the product that arrives isn’t what you thought it would be? Is the image on the internet an accurate representation? Will it do what it claims to do? Time and again, customer reviews, celebrity endorsements, and other forms of social proof come to the rescue. […]
12/01/2022
“The customer is always right” is one of the most well-known mantras of customer service. However, those who’ve worked in the field know this is often wrong. With issues ranging from customers requesting services your company doesn’t provide to returning products they’ve used and damaged. How can you advise these customers without immediately setting them […]
28/12/2021
If you’re thinking of starting a new business, finally setting up that side hustle or diversifying a current business for increased profitability, January might be just the time to do it. Maybe you’re looking to improve your profitability or even start a side hustle. Today we’ll look at some small business ideas to start in […]
23/12/2021
When you think of video content, you typically think of it within the context of external outreach strategies – like building an effective marketing funnel. But few stop to think about how efficient a tool those same videos can be to enhance internal communications within a company. Building a video communication strategy to convey important […]
21/12/2021
Wouldn’t it be fantastic if you could ask for a meeting and everyone is free at the right time? In reality, that is very rarely the case. Someone is on holiday, another has a business meeting, and another might only work part-time. If you use the traditional route of asking everyone to work out a meeting […]
17/12/2021
Keywords are the foundation of all successful SEO campaigns. An effective SEO campaign allows your website to rank high on search engines for keywords relevant to your business. Keywords are terms or phrases users type on search engines. These terms or phrases should be found in your website content, from the articles and product descriptions […]
15/12/2021
