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Unconventional Marketing Strategies You Can Use in 2022

Amie Parnaby
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Unconventional Marketing Strategies by Chloe Teo

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Marketing is constantly evolving, and companies need to keep up with the trends to excite and delight their customers. There are many ways that marketers can be creative to reach their target audience. Breaking out of the box with some unconventional marketing strategies might be just the way to make an impact.

If you want to stay ahead of the competition, you need to constantly think about new and innovative ways to market your company. Using the strategies mentioned in this guide, you can excite and delight your customers while also getting attention for your business.

Collaborate with Other Brands for Mutually Beneficial Partnerships

Successful businesses know the importance of partnerships. By teaming up with other companies, you can create a powerful alliance to help you achieve your goals.

It might seem a little unconventional to team up with another company for marketing both your brands. However, when you team up with other brands, you gain access to their customer base and they gain access to yours. This can help you increase your brand’s exposure and reach more potential customers.

How to Find the Right Partner Brand

When looking for a partner brand, it’s crucial to find one that shares your values and is aligned with your goals. You should also make sure that the two brands have a good relationship and can work together harmoniously.

Here are a few tips for finding the right partner brand:

  • Look for brands with a similar target audience

One of the best ways to find a suitable partner brand is to look for brands with a similar target audience. For example, if you own a gym, you could partner with a fitness clothing brand.

  • Look for brands with complementary products or services

Another way to find a suitable partner brand is to look for brands that offer complementary products or services. This will help you broaden your reach and attract more customers. For example, a hair salon could partner with a local nail salon for a promotional campaign.

  • Look for brands with shared values.

Finally, it’s important to look for brands that share your values. This will help ensure that your partnership is successful and that you’re both working towards the same goals.

Remember, it’s essential to think of a win-win partnership when it comes to successful collaborations. Here are some examples of the best co-branding partnerships to seek inspiration from!

Live Streaming

With the popularity of social media, live streaming has become increasingly popular for creating engaging content talking about a product, service, or event. You can use some platforms to live stream, including Facebook, Instagram, YouTube, LinkedIn, and TikTok.

Advantages of live streaming

Instant feedback: With live streaming, you can get instant feedback from your audience. This allows you to gauge their reaction to your ideas and get their feedback in real-time.

Increased engagement: By live streaming, you can engage with your audience in a more personal way. This leads to a better connection with your audience and increased loyalty.

Now that you know the advantages of live streaming, here are a few tips for getting started:

Pick the right platform: There are many different platforms that you can use for live streaming, so pick the one that is best suited to your needs. Considering where your target audience is hanging out will help you in your selection.

Plan your content: Before you start streaming, make sure you have a plan for your content. This will help keep you on track and ensure that your audience stays engaged. You can utilise an AI writing tool like Jasper AI to help you develop interesting video scripts in a shorter period.

Promote your stream: Before the live stream, make sure to promote it on social media and other channels. This will help you reach a larger audience.

Live streaming is a great, unconventional way to connect with your customers and get their feedback in real-time – interactive marketing is invaluable. Another more conservative alternative to live streaming is hosting a webinar presentation if you prefer to target a specific audience group with a more structured agenda.

Use Social Media to Connect Deeply with Customers

Social media platforms are a great way to connect with customers on a deeper level and share your brand’s story.

When used correctly, social media can help you build relationships with your customers and create a connection that goes beyond just selling products or services.

Here are some tips for using social media to connect with customers on a deeper level:

Image credit: JennieAustin.com

Be human: When communicating with customers on social media, always remember to be human. Don’t just talk about your products or services, but also share personal stories and user-based experiences that will help customers connect with your brand. Convention has made “marketing” almost synonymous with “selling”, however, marketing is more about connecting with people and their problems.

Tell your brand’s story: Social media is a great place to share your brand’s story. By telling your company’s story, you’re able to connect with customers on a deeper level and create an emotional connection.

Create interesting content: If you want to stand out from the competition, you need to create unconventional and engaging content. This means going beyond just posting promotional content. Instead, share valuable, informative posts to help customers learn more about your brand.

Social media is a great way to connect with customers on a deeper level. By sharing your brand’s story, being human, and creating exciting and engaging content, you’ll be able to make connections that go beyond just selling products or services.

Start a Podcast About Your Area of Expertise

Podcasts are a great way to share your knowledge and connect with others who share your interests. If you’re an expert in a particular area, starting a podcast is a great way to share your expertise with the world.

Podcasting is relatively simple and inexpensive, and there are several ways to promote your podcast once it’s up and running. Plus, podcasts are a great way to build relationships with other experts in your field. So if you’re looking for a way to share your knowledge and connect with others, starting a podcast is a great option.

To make your podcast a success, make sure you pick the right podcast hosting platform. You will also need a good microphone so that your voice comes out as straightforward as possible.  

Use Data to Create Personalized Experiences

With SimplyBook’s Client Fields, you can get first-party data and know your customers better through their inputs to better understand their needs and wants. You can customise the fields you want. For example, you could collect information on when their birthday is or other information more specific to your business.

Advantages of Using Data in Marketing

Personalised experiences: By using data to understand your customer’s needs and desires, you can create a personalised experience that is unique to them.

Increased ROI: It also allows you to target your audience more effectively, which leads to a higher ROI.

Improved customer retention: By understanding your customer’s needs and providing relevant content, you can build better relationships with them.

Using data will help you gain insights about your customers, enabling you to make more informed decisions when planning your marketing strategies. By understanding your customer’s needs, you can create a personalised experience that is tailored to their specific wants and needs.

Use Geo-Targeted Ads

Geo-targeted ads are ads that are targeted to a specific location. This means that the ad will only be shown to people located in a particular area. In the above example, when I search for a photography studio, you can see the paid ad appears at my location.

Benefits of Geo-Targeted Ads

Geo-Targeted Ads is a powerful tool for businesses who want to target their advertising to a specific region and improve visibility. Geo-targeted ads can be used to target customers based on their location, which can be a very effective way to reach your target audience.

How to Use Geo-Targeted Ads

There are several different ways to use geo-targeted ads, and the best approach will vary depending on your specific business and target audience. 

Targeting customers based on their location is a great way to reach local customers with relevant ads. You can do this by using the location targeting feature on social media platforms like Twitter or location-based advertising platforms like Google AdWords.

Local search engine optimisation is another great way to target local customers with geo-targeted ads. This involves optimising your website and online content for local keywords and phrases.

Finally, running targeted Facebook ads is another effective way to reach local customers. You can use the Facebook Ads platform to target customers based on their location, interests, and demographics.

Get Involved in your Local Community and Corporate Social Responsibility 

There are many ways to get involved in your local community and support causes related to your brand.

Benefits of using this marketing strategy

  • Creates a sense of goodwill with customers and potential new hires
  • Provides a way for your company to give back to the community
  • Improve publicity for your company

One of the best ways is by hosting fundraising events for organisations and charities that align with your company’s values. This can be done through various methods, such as matching gifts or volunteering grants. It’s an unconventional marketing strategy that can cost you more than a traditional marketing campaign. However, the increased goodwill and positive reflection on your business are significantly more valuable.

Another way to get involved in your local community is by supporting causes that relate to your brand. For example, if you sell environmentally friendly products, you could support a local environmental organisation. Or, if you sell products for children, you could support a local children’s hospital.

When you give back to your community in this way, you help make a difference, but you also benefit by building relationships and connections with like-minded people. This is a great way to connect with potential customers and create a bond beyond just selling products or services.

Apply these Unconventional Marketing Strategies to Stand Out

The marketing landscape is constantly changing, and businesses need to keep up with the latest trends to stay relevant and exciting. In a noisy world, it’s more important than ever to use unconventional marketing strategies to stand out.

Guest Author Bio – Chloe Teo

Chloe Teo - Author of Unconventional Marketing Strategies You Can Use in 2022

Chloe Teo is a writer and a Channel Sales Manager. With nine years of B2B experience in tech, she helps businesses grow sales exponentially. Her passion is to help buyers make better purchase decisions by writing reviews about software and gadgets at ChloeTeo.com

In her free time, she enjoys reading, writing, and eating good food.

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