When deciding what marketing strategies to employ, most business owners focus on going after measurable outcomes that deliver benefits within a short timeframe. But the thing is, tangible results aren’t the only ones that matter when aiming to build up a strong brand. Sometimes, putting time and effort into producing something more abstract can deliver […]
26/10/2022
More than 58% of the world’s internet traffic comes from mobile devices. That is one of the reasons why search engines have been shifting their focus toward mobile search. In particular, Google is placing much more attention on mobile-first indexing. Regarding SEO, this means that Google bots index the mobile version of your website rather than […]
24/10/2022
It’s coming up to that time of year when celebrations are all about events and fun times. And the first one on most of our calendars is Halloween. If you want to know how to plan a Halloween event that won’t bankrupt you and will get you noticed, keep reading! Halloween isn’t for everyone, but […]
21/10/2022
Your marketing strategy has many moving parts that define it – your business goals, alignment to those goals, messaging, and promotional channels. A few elements can substantially impact your strategies: messaging, price, and competition. While messaging can be tweaked for more meaningful impact, competition isn’t in your control. What can be controlled is the price. […]
19/10/2022
Many components contribute to the success of a business, but none more so than clients. There is no business without clients! Consequently, client relationships become the most important relationship you can cultivate. Why are client relationships so important? If you genuinely need to know why client relationships are essential, we need to talk about the […]
13/10/2022
The power of positive reviews from third parties is undeniable. People depend more or less on others’ experiences when deciding on a purchase. This could be either by asking friends or families or searching online for reviews. Online reviews have turned out to be very influential in persuading purchases. This is true not only for […]
29/09/2022
Is there anything worse than clients cancelling their appointment last minute? Unfortunately, for any business, this is a common situation which can become frustrating for the business owner. It worsens when customers don’t show up without cancelling the appointment. Such a situation is not only a loss of money due to the customer not showing […]
28/09/2022
If you’re a solopreneur or a small business, you know how hard it is to get things done. Whether you’re working alone or with a small team, managing everything that comes up efficiently can be tough. But don’t worry! We’ve got your back with these tools for managing your time and ensuring everything you need […]
13/09/2022
The goal is to get more customers, not more bookings. The more customers you have, the less client acquisition work you have to do each day. And less work means more time for your family and friends, which are the most crucial things in life. New bookings are a good start, but they are not […]
09/09/2022
Email marketing is one of the well-known digital marketing channels that businesses use to generate leads with the aim of converting them to sales. But the increase in the use of mobile phones has made SMS marketing an alternative worth giving a try. The cost of acquiring a lead is becoming expensive, and marketers are […]
06/09/2022
The most significant problem for marketers is the lack of time to think. We’re busy with so many things we need to do, from attending meetings to setting up next month’s content calendar or brainstorming with our team. After that, there’s not much time left to sit back and just think about what we can […]
30/08/2022
