Content is of utmost importance for SEO as search engines want to show only the most valuable and relevant content to their users. So if your content is underperforming, you need to take a hard look at what you’re doing wrong. The first question you need to ask yourself is, “why is my content underperforming?” and find […]
24/01/2022
Shopping online always comes with an element of risk. What if the product that arrives isn’t what you thought it would be? Is the image on the internet an accurate representation? Will it do what it claims to do? Time and again, customer reviews, celebrity endorsements, and other forms of social proof come to the rescue. […]
12/01/2022
“The customer is always right” is one of the most well-known mantras of customer service. However, those who’ve worked in the field know this is often wrong. With issues ranging from customers requesting services your company doesn’t provide to returning products they’ve used and damaged. How can you advise these customers without immediately setting them […]
28/12/2021
If you’re thinking of starting a new business, finally setting up that side hustle or diversifying a current business for increased profitability, January might be just the time to do it. Maybe you’re looking to improve your profitability or even start a side hustle. Today we’ll look at some small business ideas to start in […]
23/12/2021
When you think of video content, you typically think of it within the context of external outreach strategies – like building an effective marketing funnel. But few stop to think about how efficient a tool those same videos can be to enhance internal communications within a company. Building a video communication strategy to convey important […]
21/12/2021
Keywords are the foundation of all successful SEO campaigns. An effective SEO campaign allows your website to rank high on search engines for keywords relevant to your business. Keywords are terms or phrases users type on search engines. These terms or phrases should be found in your website content, from the articles and product descriptions […]
15/12/2021
It’s that time of year when a business will feel their appreciation for their most loyal (and profitable) clients throughout the year. And as it’s the time of giving in most of the western world, it’s not uncommon for a business to reward those repeat clients with a little extra in their (service) stocking. However, […]
13/12/2021
Having good customer relationships is the core to running a successful business today. So today, you need to invest in good CRM software to have good relationships with your customers and continue having it. Why is customer relationship software so important and trending these days? Because it helps you maintain a good relationship with your […]
08/12/2021
It can sometimes seem like our lives get busier every day. Business conferences, team meetings, Zoom calls; our diaries get fuller and fuller. Some of these appointments can be crucial, and forgetting or missing them may mean lost revenue or even damage to your reputation and that of your business. With many companies embracing digital acceleration, […]
30/11/2021
Many businesses have a robust online presence. They invest in content marketing, paid ads, and other forms of customer acquisition. However, for some reason, they skip online event marketing. That’s a mistake. For the last few years, I’ve been responsible for managing many of the online events run by GetResponse. I know from experience just […]
24/11/2021
If you’re here, it’s because you have already started looking at implementing online booking for your business. Maybe you already have it, and you are looking for an option that suits your business better. The chances are that you have a service business already, or you’re on the cusp of starting one, and you want […]
22/11/2021
