Did you know that where I come from we don’t use the word “diapers”? We call them “Pampers”. Yes, there are other brands present on the market like “Huggies” or “Luvs” but even they are called “Pampers” by our people. In my book, this is the very definition of a brand winning an audience. How’d […]
11/07/2018
Is good old email marketing still a valid strategy in 2018 with all the social media, influencer marketing and content value buzz going on? The short answer – yes. The long answer includes a lot of facts like the ones listed below that also lead to the short answer – yes. Email is the 3d […]
26/03/2018
Why are you in the coaching business? For the fame, the money, the chance to make people’s lives better? Given your career choice the odds are that you are in for the latter but, in reality, does it matter? Whatever your objective may be, a full appointment book is a necessity as it will provide […]
28/02/2018
Love is in the air! It’s funny how no one told me it would be there yesterday. As I woke up this morning and looked at the calendar I wasn’t happy or cheerful. I was desperate because I’ve completely forgotten about St. Valentine’s Day. Lucky for me I usually wake up a few hours before […]
14/02/2018
Social Media is big. We toss these words around here and there without thinking, but we rarely understand what “BIG” really means. I mean, sure, there are a lot of Facebook users but “a lot” doesn’t reflect the magnitude as well as the fact that 22% of the world’s population uses it. The platform covers […]
09/02/2018
