Business Development Trends to Prepare for in 2021
Here we are at the end of 2020 – the year we all wish had been very different. However, far from being universally awful, this year has taught us some important lessons, and irrevocably altered the path of business development trends through 2021. The people who track business development trends, usually do so in terms […]
7 Advantages of Productivity Tools for Your Business
Put simply; your productivity is a measure of how efficient your processes are. This applies whether you are in manufacturing, in one of the many service sectors, or a different niche entirely. Furthermore, better productivity leads to an increase in profits, as you supply more goods or services that your customers want. But while that […]
Email Marketing Tips & Tools – (PART 3) Launching an Email Campaign & Analysing the Results
This is the last chapter in our primer series on Email Marketing Tips & Tools. If you missed the previous two chapters, you’d find them here, Part 1: Dos, Don’ts, and Personalisation and Part 2: Defining Goals & Choosing Campaign Templates. Today, I’m going to talk about email campaign management tools and, discuss feedback metrics and responses, and […]
6 Tips for Moving Your Business Online
The situation that occurred in 2020 is unprecedented in modern history. For many decades there was no such test for brick and mortar business owners like this one. So far, only the small businesses have been hit, but bigger companies have begun to feel it too. In some cases, COVID just accelerated an inevitable fall; in others, […]
Facebook and Instagram Business Page Integration with SimplyBook.me
If you didn’t already know, Facebook recently updated its business page integration for FB and Instagram. Enabling better, smoother, and streamlined onboarding while connecting a company website and schedule with social media. If you’re already using the Facebook and Instagram integration feature with SimplyBook.me, you probably realised that you needed to reconnect the two platforms […]
NEW Gift Card Designs – which do you like best?
The Christmas holidays are almost upon us, and when deliveries are backed up from significantly increased online orders, a gift card might feel like an ideal solution. However, giving a gift card for a service is a highly personal and considered gift, it should look the part. Last month we updated how gift cards work, […]
6 Ways Small Business Customer Service Can be Proactive
Customer service is always important for any business size. Good customer service practices transform service from being reactive to proactive. Reactive service is where a business waits for customers to contact them, whether it’s with a complaint or a query before they respond. Reactive customer service is outdated, and customers now expect something better. There […]
Zofia Bobrowicz Cohn
09/12/2020
Special Days, Events & Holidays – Setting it up in Your Schedule
It’s not unusual for businesses to operate differently for special days, events and holidays. For the simplest of reasons, most countries have public and national holidays that demand either different operating hours or even complete closure for non-essential businesses. When you first set up your SimplyBook.me scheduling system, you created a weekly recurring calendar of […]
Infinity Nails: A case study in manicure scheduling
This week we have an interview with one of our clients in the nail salon industry, Mr Chen of Infinity Nails Spa, Topeka. He was kind enough to give us some interesting feedback about how online appointment booking has changed and helped his business. About Infinity Nails Mr Chen has been in the nail salon […]
4 Pros to Making Your Small Business Cashless
From little corner shop cafes to ice-cream vans, cash has for decades been the backbone of small businesses. It made sense as the ubiquitous method of payment, as everyone had it and everyone knew how to use it. However, in recent years consumer payment habits have changed dramatically. In 2019, card payments accounted for 51% […]
How To Configure Services and Providers on SimplyBook.me
When you have signed up with SimplyBook.me, it is just the beginning of what could be a fabulously beneficial relationship. By signing up, you automatically create the bare-bones structure of your business’ booking management system. However, before you can start using your booking site, you need to configure the services you offer and the providers […]