No business owner likes to dwell on it, but everyone loses clients and customers over the year. It’s just a fact of life and business, but do you know what your attrition rate is? Sometimes, it isn’t easy to understand the clients you lose if you don’t know your specific numbers. And do you know […]
08/04/2021
Chatbots are everywhere these days. Click on a website, and, undoubtedly, you’ll hear the bing of a fresh bot ready to help you out with whatever you might need. And chatbots are born of a growing demand for fast, interactive information and services. As well as being a modern-day customer service staple, chatbots are emerging […]
07/04/2021
We’ve talked a lot recently about growing a loyal customer base and how to go about it. Garnering customer loyalty does fantastic things for your business’s bottom line, from client retention, advocacy (personal recommendations), and increasing average spending. A loyalty program is one of the few ways you can make returning clients look and act […]
07/04/2021
For salons, driving continuous new business is crucial for their growth. As a salon owner, you must have an inbound marketing funnel to build brand awareness, capture new audiences, build credibility for your salon, and bring in higher booking for your salon business. If you haven’t set up a marketing strategy for your salon business, […]
01/04/2021
As March fades and spring begins to make itself known in the northern hemisphere and vaccination schemes make progress on inoculating their most vulnerable citizens, hope and optimism have crept into our collective consciousness. We have plans for the future, new projects on which to embark and a genuine feeling of relief. After the past […]
31/03/2021
Whatever your business, you always need a point of sale. A POS is the hub of your payment acceptance. If you don’t have one, you miss out on the numerous ways it can help you collate information, highlight trends, and adapt to customer needs. Whether you’re entirely online, a single point brick and mortar store […]
31/03/2021
You might wonder why you need to pay so much attention to client loyalty and retention for your business. The simple reason is that loyal customers keep coming back to you, recommending you to others, or acting as a brand advocate long after their need for your services has ended. When you get a little […]
25/03/2021
The email campaign is one of the premier marketing tools. It’s possible that email marketing tools were one of the first developments in online marketing, too – it’s difficult to remember a time when one’s inbox didn’t get any marketing emails. And they’re still prevalent today. Every day, billions and billions of emails are sent […]
24/03/2021
If you’re in the wedding business, this past year has been a problem. Cancellations, postponements, and couples plain waiting until they can have the wedding they want have plagued the matrimony business in 2020 and even 2021. No one is sure when they will be allowed a large gathering of their nearest and dearest. Even […]
24/03/2021
Whether you’re an entrepreneur with a world-beating idea or a small startup just branching out with your business, you are a busy person. Who has time among all the business building and brand marketing to build a personal brand too? Aside from the time aspect, many business owners still feel that building a personal brand […]
19/03/2021
One might assume that due to their small size, SMBs have it easier when it comes to team communication and collaboration across other departments. But that’s an oversimplification. While SMBs have less overhead, larger companies often have the tools, technologies, and resources to improve virtual communication. One of these tools, called Unified Communications, is becoming an […]
17/03/2021
