Can you feel it? Despite some areas experiencing increase infection numbers, most regions are feeling the change in circumstances. Governments and councils are allowing more activities with more human interaction that we all need. Moreover, our favourite social pastimes are beginning to open up again. Almost everything is back on the menu – dining out, […]
03/06/2021
If you’ve spent a lot of time and effort on your digital marketing but have struggled to move the needle on conversions and sales, you may unknowingly be doing some things that are hurting your efforts. Don’t worry; you’re not alone—it can be a challenge figuring out the best practices for this aspect of your […]
02/06/2021
When you’re in the medical and healthcare business, it’s easy to forget that patients are just as much “paying” clients as any other service. Even in countries with nationalised healthcare schemes. If your clinic has a poor patient experience and no one wants to come to you, you will lose funding. Another better, clinic will […]
01/06/2021
Five Months of 2021, are they already gone? This year is passing so quickly, and here we are at the end of May. However, we are progressing rapidly on many of our system upgrades and requested enhancements. If we’re lucky enough to be in a country where vaccines are going well and infection rates are […]
31/05/2021
What could be more motivating than receiving a gift certificate in an email? In reality, most businesses would rather send a voucher as a promised gift in return for joining their email list. They are classified as promotional messages, and contrary to popular belief, obtaining promotional offers is not frowned upon. In reality, they anticipate […]
28/05/2021
– Best practices and tips for keeping your business and employees happy and productive. Staff scheduling probably feels like a neverending and thankless task. Moreover, for small businesses, the headaches stack up more frequently than in larger enterprises. Even under the most beneficial circumstances, it can feel like the most delicate of balancing acts to […]
27/05/2021
In the world of business, everything’s better with a plan. Of course, that’s also easier said than done for most. Oftentimes you get well ahead of yourself before you even realize it, and then you’ll be backpedaling and trying to retro-plan, which only leads to problems. Thus, it’s always best to start with a plan. […]
26/05/2021
You know you can send bulk emails to your client lists, and you know you can send reminders, review requests and “book soon” notifications. However, what you really want is the ability to send professional, attractive and engaging mail campaigns without having to do it through an external ESP (that’s an email service provider – […]
25/05/2021
When you start your business, you start with certain aspects that define it. In the beginning, you have your concepts and ideals, and the core values at the heart of your business. These core values form the basis of the services you provide, products you sell, and experiences you give your clients. While your business […]
20/05/2021
If you haven’t adopted machine learning tools yet, you aren’t maximizing the potential of your business. At the end of 2018, only 9% of US firms used AI tools in their business operations. Among larger companies, almost 20% of executives had plans to use artificial intelligence tools in their companies. Smaller businesses are taking time […]
19/05/2021
Email marketing is one of the best and easiest ways to reach your whole client list, with the least expenditure and the most significant ROI. Yet even though we know this is true, somehow, we always seem to struggle with email content ideas. What should you say? Even the most unenlightened marketing person knows that […]
18/05/2021
