How Writing a Book Could Boost Bookings for Your Business
The saying goes that everyone has at least one book in them. Yet historically speaking, very few people ever did it because publishers were the gatekeepers of the printed word. Now, with self-publishing channels, ebooks, and online marketing, anyone can write and sell a book. The question you might ask is why you should. How can […]
Is Your Content Underperforming? Learn How to Fix it
Content is of utmost importance for SEO as search engines want to show only the most valuable and relevant content to their users. So if your content is underperforming, you need to take a hard look at what you’re doing wrong. The first question you need to ask yourself is, “why is my content underperforming?” and find […]
An Integrated POS from SimplyBook.me – Why you should be using it.
The integrated POS (point of sale) within Simplybook.me has been around for quite a while now, and you might not use it. Businesses that operate purely online and only accept payments via card or payment processor do not need an on-site point of sale system. However, if you have any part of your business that doesn’t happen […]
10 Things That Attract An Audience To A Networking Event
Planning and hosting a networking event has many benefits for your business. It allows you to connect with the right people in the right places. This is critical, especially if you’re interested in expanding into a new city or looking to hire new staff. Of course, networking events can’t succeed without attracting the right audience. […]
Calendly Alternatives – 4 Options to consider
If you’re looking for a scheduling system right now, the chances are that you have seen Calendly. Calendly itself is an excellent example of a scheduling system. Their marketing machine has done a fantastic job of getting the name in front of everyone seeking a scheduling system for their business. However, there are Calendly alternatives available […]
What Is Social Proof? 7 Ways to Use It in Your Marketing Strategy
Shopping online always comes with an element of risk. What if the product that arrives isn’t what you thought it would be? Is the image on the internet an accurate representation? Will it do what it claims to do? Time and again, customer reviews, celebrity endorsements, and other forms of social proof come to the rescue. […]
New Year 2022 Resolutions for Every Business Owner
Have you made any New Year’s resolutions this year? Maybe you don’t do that. Perhaps you subscribe to the belief that making resolutions sets you up for failure. Whether you make resolutions or not, there are some goals that you should attempt to make a part of your 2022 game plan. 1. Get a firm […]
December Newsletter – A 2021 Round-up and Plans for 2022
As another year comes to a close, it’s time to reflect on the past twelve months of 2021 and look forward to what the new year, 2022, has in store for us. Here at SimplyBook.me, it’s been an exciting and prosperous year for SimplyBook.me With many new features released and the acquisition of the Harmonizely […]
All You Need To Know About Cookie Consent Changes In 2021
Privacy and data laws are constantly changing as we learn more about cybersecurity. Over the last 12 months, cookie consent has seen significant changes, with rules around consent becoming much tighter. This means that what might have been deemed appropriate and acceptable in 2020 is no longer best practice. And with businesses increasingly finding themselves […]
How to Use Customer Service Psychology to Deliver Better Support
“The customer is always right” is one of the most well-known mantras of customer service. However, those who’ve worked in the field know this is often wrong. With issues ranging from customers requesting services your company doesn’t provide to returning products they’ve used and damaged. How can you advise these customers without immediately setting them […]
Small Business Ideas To Start In January 2022
If you’re thinking of starting a new business, finally setting up that side hustle or diversifying a current business for increased profitability, January might be just the time to do it. Maybe you’re looking to improve your profitability or even start a side hustle. Today we’ll look at some small business ideas to start in […]