Kick-starting and building a small business in a competitive industry is a monumental achievement. It takes time, money, and tremendous effort to build a brand, acquire quality clients, and push your small business forward. But now that you’re there and can safely call yourself a successful entrepreneur, you find yourself at a crossroads. Now that […]
08/06/2022
The end of May has passed, and we’re officially in summertime. The longest day is coming up soon, and the high temperatures will cook us here in sunny Cyprus. That’s if the heatwave doesn’t do it first. However, don’t let the promise of hot temperatures lead you to think we will be slacking off. The […]
08/06/2022
Having a fitness business requires a lot of effort and dedication, especially for those who decide to begin an entrepreneurial venture. Business success can be achieved to the extent that it fulfils specific requirements and good practices already carried out by other successful markets and companies. When we talk about a fitness business, perhaps the […]
03/06/2022
Many people ask me, “what should I do to promote my photography business?” My answer is consistent: Take great pictures. And if you want people to pay attention and buy, be consistent in your photography marketing strategy. Not all photographers understand marketing, and not all can afford a marketing budget. If you’re just starting, you’re […]
02/06/2022
Introduction Over the past couple of years, there has been a shift in how traditional office jobs moved to remote working with the global pandemic. Since the pandemic has subsided, many companies have kept remote working or hybrid working as part of their culture. With this in mind, it could be that your entire office […]
27/05/2022
Did you know that tech has the power to transform your small business into a very successful enterprise? Tech has helped many small businesses cut costs, save time, reach more customers, generate leads, and increase sales. According to some reports, about 84 per cent of small businesses in the U.S use at least one digital platform […]
26/05/2022
Unlike the Shakespearean rose, your business success will not be as sweet as with any other name. When naming your business, it has to shout a message to your clients and customers. Unlike your new business, that rose has an instantly recognisable appearance, a memorable scent, and a history of bringing joy to its recipients. […]
25/05/2022
There are many ways to reach your target audience when it comes to marketing. Some co-marketing strategies may be more efficient than others, and others may be more effective. Co-marketing means collaborating with other businesses to spread the word about your business and each other. The result? You’ll get even more bang for your buck. […]
24/05/2022
Deciding on the best payment gateway provider for your eCommerce business can make or break your sales success. To keep up with the fierce competition, offering your customers the simplest and most secure way to pay by streamlining payment options is crucial. The right payment gateway for your business dictates the currencies you can accept, […]
19/05/2022
Marketing is constantly evolving, and companies need to keep up with the trends to excite and delight their customers. There are many ways that marketers can be creative to reach their target audience. Breaking out of the box with some unconventional marketing strategies might be just the way to make an impact. If you want […]
17/05/2022
Appointment scheduling software is a speciality software that includes management and booking tools for business owners and professionals. So, what’s the benefit of using such software? Well, it automates tasks, keeps things organised, conveniently books appointments and meetings, and sends out confirmations and reminders, all while allowing you to have more time to focus on […]
12/05/2022
