Many people ask me, “what should I do to promote my photography business?” My answer is consistent: Take great pictures. And if you want people to pay attention and buy, be consistent in your photography marketing strategy. Not all photographers understand marketing, and not all can afford a marketing budget. If you’re just starting, you’re […]
02/06/2022
Did you know that tech has the power to transform your small business into a very successful enterprise? Tech has helped many small businesses cut costs, save time, reach more customers, generate leads, and increase sales. According to some reports, about 84 per cent of small businesses in the U.S use at least one digital platform […]
26/05/2022
Unlike the Shakespearean rose, your business success will not be as sweet as with any other name. When naming your business, it has to shout a message to your clients and customers. Unlike your new business, that rose has an instantly recognisable appearance, a memorable scent, and a history of bringing joy to its recipients. […]
25/05/2022
There are many ways to reach your target audience when it comes to marketing. Some co-marketing strategies may be more efficient than others, and others may be more effective. Co-marketing means collaborating with other businesses to spread the word about your business and each other. The result? You’ll get even more bang for your buck. […]
24/05/2022
Deciding on the best payment gateway provider for your eCommerce business can make or break your sales success. To keep up with the fierce competition, offering your customers the simplest and most secure way to pay by streamlining payment options is crucial. The right payment gateway for your business dictates the currencies you can accept, […]
19/05/2022
Marketing is constantly evolving, and companies need to keep up with the trends to excite and delight their customers. There are many ways that marketers can be creative to reach their target audience. Breaking out of the box with some unconventional marketing strategies might be just the way to make an impact. If you want […]
17/05/2022
Appointment scheduling software is a speciality software that includes management and booking tools for business owners and professionals. So, what’s the benefit of using such software? Well, it automates tasks, keeps things organised, conveniently books appointments and meetings, and sends out confirmations and reminders, all while allowing you to have more time to focus on […]
12/05/2022
When you start your business, you might want to keep costs down, which could mean skipping on some essential requirements such as insurance. Trust me; it is not worth the heartache and financial ruin that could destroy your business with a single incident. Insurance for services is so much more than public liability coverage. It […]
10/05/2022
Have you ever had a client book an appointment with you and discovered that you couldn’t help them when they showed up? How do you know that you can help your clients if you don’t ask for a bit of information upfront? Whenever you provide any professional service, it’s worth your while to determine their […]
02/05/2022
Nowadays, you can’t talk about digital marketing without touching on the buyer’s journey and content marketing funnels. On their path to purchase, potential buyers go through three different stages that describe their disposition and interests at any given time. They are awareness, consideration, and decision. Fully understanding your buyer’s journey and how to approach your […]
19/04/2022
When you type “above the fold” into Google, you get headlines like “Is it a myth?” and “Is it still relevant?” It’s a fair question, given the staggering amount of content that gets consumed on media that, well, doesn’t fold. Nowadays, the fold line is more commonly referred to as the scroll line. It means […]
15/04/2022
