How to Plan a Halloween Event – Make it Spooktacular!
It’s coming up to that time of year when celebrations are all about events and fun times. And the first one on most of our calendars is Halloween. If you want to know how to plan a Halloween event that won’t bankrupt you and will get you noticed, keep reading! Halloween isn’t for everyone, but […]
What Is Price Elasticity And How This Determines Marketing Strategy
Your marketing strategy has many moving parts that define it – your business goals, alignment to those goals, messaging, and promotional channels. A few elements can substantially impact your strategies: messaging, price, and competition. While messaging can be tweaked for more meaningful impact, competition isn’t in your control. What can be controlled is the price. […]
Anand Srinivasan
19/10/2022
Long-lasting Client Relationships – How to create profitable connections with your clients
Many components contribute to the success of a business, but none more so than clients. There is no business without clients! Consequently, client relationships become the most important relationship you can cultivate. Why are client relationships so important? If you genuinely need to know why client relationships are essential, we need to talk about the […]
How to Encourage Your Clients to Leave Positive Reviews
The power of positive reviews from third parties is undeniable. People depend more or less on others’ experiences when deciding on a purchase. This could be either by asking friends or families or searching online for reviews. Online reviews have turned out to be very influential in persuading purchases. This is true not only for […]
Mostafa Dastras
29/09/2022
Email vs SMS marketing: Which is a More Effective Marketing Channel?
Email marketing is one of the well-known digital marketing channels that businesses use to generate leads with the aim of converting them to sales. But the increase in the use of mobile phones has made SMS marketing an alternative worth giving a try. The cost of acquiring a lead is becoming expensive, and marketers are […]
Time to think – Why marketers need to schedule “Big-picture” time
The most significant problem for marketers is the lack of time to think. We’re busy with so many things we need to do, from attending meetings to setting up next month’s content calendar or brainstorming with our team. After that, there’s not much time left to sit back and just think about what we can […]
Adult Education & Mid-Life Learning – Continuous learning is not just for the young,
The world is changing at an unprecedented rate. People worldwide are working, living and learning longer. Twenty years ago, we wouldn’t have dreamed of ordering our takeaway on a smartphone (they didn’t exist) or working for a company in whichever country suits our fancy. Yet now, we can plan, live and work happily and remotely […]
How To Grow Your Tutoring Business
The tutoring industry is booming, with millions of people looking for professional tutors on the web. But how can you grow your tutoring business? How do you scale from having one student to having hundreds? [Source] It’s no secret that creating a successful tutoring business is not easy. More importantly, it requires dedication, a competitive […]
Anand Srinivasan
19/08/2022
Tips for Running an Online Business
Have you decided to join the remote work wave of online entrepreneurs that are already running successful online businesses from the comfort of their own homes? High-speed internet, powerful home computers, and digital payment systems have made operating your online business so much easier. If you’re ready to take the leap and become a digital […]
How to Keep Your Clients Coming Back to your Salon for More
For any business, it can be difficult enough getting customers to try your product or service, without even worrying about how you will retain customers. However, it is important to make sure your customers are happy with your services and that they want to come back again. Read on to find out more on how […]
8 Ways to Use Digital Media To Improve Patient Experience
Patient experience is an integral part of healthcare quality. It includes several aspects of healthcare delivery, all of which are valued by patients whenever they require medical care. This includes things like good communication with healthcare providers, easy access to information, getting timely appointments, and so on. It all depends on various technologies, of which digital […]