When you’re setting up your eCommerce business, it is crucial to explore your niche. However, there is a lot of data you can get using basic SEO techniques, which can give you an at-a-glance understanding of the potential profitability of your niche. One of such methods is keyword research, so let’s see how you can […]
16/06/2021
Many different types of business are offering membership for their regular clients. Sometimes it’s to ensure a guaranteed income for the company. In other cases, it’s to provide priority access or preferential rates to the most loyal customers. The membership most people think about for services is the gym or fitness centre. But there are […]
15/06/2021
Instagram is THE social media platform for any aesthetically pleasing business, but it is the king of marketing tools for the personal beauty business. Yet while a stunning picture will make people stop and appreciate the skill and delivery of your services, it’s the captions that will drive engagement with your post. And that’s what […]
09/06/2021
If you’ve spent a lot of time and effort on your digital marketing but have struggled to move the needle on conversions and sales, you may unknowingly be doing some things that are hurting your efforts. Don’t worry; you’re not alone—it can be a challenge figuring out the best practices for this aspect of your […]
02/06/2021
What could be more motivating than receiving a gift certificate in an email? In reality, most businesses would rather send a voucher as a promised gift in return for joining their email list. They are classified as promotional messages, and contrary to popular belief, obtaining promotional offers is not frowned upon. In reality, they anticipate […]
28/05/2021
– Best practices and tips for keeping your business and employees happy and productive. Staff scheduling probably feels like a neverending and thankless task. Moreover, for small businesses, the headaches stack up more frequently than in larger enterprises. Even under the most beneficial circumstances, it can feel like the most delicate of balancing acts to […]
27/05/2021
In the world of business, everything’s better with a plan. Of course, that’s also easier said than done for most. Oftentimes you get well ahead of yourself before you even realize it, and then you’ll be backpedaling and trying to retro-plan, which only leads to problems. Thus, it’s always best to start with a plan. […]
26/05/2021
You know you can send bulk emails to your client lists, and you know you can send reminders, review requests and “book soon” notifications. However, what you really want is the ability to send professional, attractive and engaging mail campaigns without having to do it through an external ESP (that’s an email service provider – […]
25/05/2021
When you start your business, you start with certain aspects that define it. In the beginning, you have your concepts and ideals, and the core values at the heart of your business. These core values form the basis of the services you provide, products you sell, and experiences you give your clients. While your business […]
20/05/2021
If you haven’t adopted machine learning tools yet, you aren’t maximizing the potential of your business. At the end of 2018, only 9% of US firms used AI tools in their business operations. Among larger companies, almost 20% of executives had plans to use artificial intelligence tools in their companies. Smaller businesses are taking time […]
19/05/2021
Email marketing is one of the best and easiest ways to reach your whole client list, with the least expenditure and the most significant ROI. Yet even though we know this is true, somehow, we always seem to struggle with email content ideas. What should you say? Even the most unenlightened marketing person knows that […]
18/05/2021
