An Integrated POS from SimplyBook.me – Why you should be using it.
The integrated POS (point of sale) within Simplybook.me has been around for quite a while now, and you might not use it. Businesses that operate purely online and only accept payments via card or payment processor do not need an on-site point of sale system. However, if you have any part of your business that doesn’t happen […]
Calendly Alternatives – 4 Options to consider
If you’re looking for a scheduling system right now, the chances are that you have seen Calendly. Calendly itself is an excellent example of a scheduling system. Their marketing machine has done a fantastic job of getting the name in front of everyone seeking a scheduling system for their business. However, there are Calendly alternatives available […]
What Is Social Proof? 7 Ways to Use It in Your Marketing Strategy
Shopping online always comes with an element of risk. What if the product that arrives isn’t what you thought it would be? Is the image on the internet an accurate representation? Will it do what it claims to do? Time and again, customer reviews, celebrity endorsements, and other forms of social proof come to the rescue. […]
How to Use Customer Service Psychology to Deliver Better Support
“The customer is always right” is one of the most well-known mantras of customer service. However, those who’ve worked in the field know this is often wrong. With issues ranging from customers requesting services your company doesn’t provide to returning products they’ve used and damaged. How can you advise these customers without immediately setting them […]
Small Business Ideas To Start In January 2022
If you’re thinking of starting a new business, finally setting up that side hustle or diversifying a current business for increased profitability, January might be just the time to do it. Maybe you’re looking to improve your profitability or even start a side hustle. Today we’ll look at some small business ideas to start in […]
How to Use Video to Improve Your Company’s Internal Communications
When you think of video content, you typically think of it within the context of external outreach strategies – like building an effective marketing funnel. But few stop to think about how efficient a tool those same videos can be to enhance internal communications within a company. Building a video communication strategy to convey important […]
Top 6 Meeting Schedulers – Reduce the pain of scheduling meetings
Wouldn’t it be fantastic if you could ask for a meeting and everyone is free at the right time? In reality, that is very rarely the case. Someone is on holiday, another has a business meeting, and another might only work part-time. If you use the traditional route of asking everyone to work out a meeting […]
How to Use Keyword Mapping to Plan Your Content Strategy
Keywords are the foundation of all successful SEO campaigns. An effective SEO campaign allows your website to rank high on search engines for keywords relevant to your business. Keywords are terms or phrases users type on search engines. These terms or phrases should be found in your website content, from the articles and product descriptions […]
Customer Appreciation gifts – Finding the right balance
It’s that time of year when a business will feel their appreciation for their most loyal (and profitable) clients throughout the year. And as it’s the time of giving in most of the western world, it’s not uncommon for a business to reward those repeat clients with a little extra in their (service) stocking. However, […]
Top 5 CRM Software for Small Businesses
Having good customer relationships is the core to running a successful business today. So today, you need to invest in good CRM software to have good relationships with your customers and continue having it. Why is customer relationship software so important and trending these days? Because it helps you maintain a good relationship with your […]
Telegram Notification Custom Feature – Another channel for client contact
Client contact details are crucial for avoiding appointments that clients miss or forget. However, how you contact clients is just as important as the notification itself. It is a balancing act between effective communication and cost-effective methods. Emails can easily be ignored, and SMS can become expensive if you send all notifications and reminders this way. The […]