Picture yourself starting a new job at a new company. It’s exhilarating yet nerve-wracking, right? You would love to be greeted and welcomed warmly on your first day, without awkward moments or hitches. How you welcome new members to the team is vital, but some companies tend to spend more time and money on a […]
12/04/2022
In the ever-evolving landscape of digital marketing, 2024 has been a hallmark year for Search Engine Optimization (SEO). For small and medium-sized businesses (SMBs), understanding and leveraging the latest SEO trends is not just about staying competitive; it’s about thriving in an increasingly digital marketplace. This blog post delves into the key SEO trends of […]
12/04/2022
Drip campaign marketing refers to the use and sending of automated emails based on specific timelines or user actions. Emails in a drip campaign stem from a queue of stock emails, which means there’s no need to create a new one every time. You can also customize these emails as you wish. Email drip campaigns […]
07/04/2022
Small businesses may not have the luxury of having big budgets or large marketing teams, but that doesn’t mean they can’t make the most of the available tools to attract customers. SMBs have the unique opportunity to tap into more focused, localized niches and can build more meaningful, personalized relationships with customers. In this article, […]
06/04/2022
Want to boost the visibility of your business on Instagram? Then Instagram SEO is the way forward. The chances are that you’re hearing Instagram SEO for the first time and wondering what it is about. You may think that SEO only applies when you want to rank your blog posts on Google or videos on […]
30/03/2022
You might remember that I attended the Reflect Festival in Limassol back in October. While I was there, I heard a panel discussion with three investors about what makes a successful entrepreneur. While there were some disagreements between the three of them, several characteristics, skills, and motivations achieved consensus. The areas these three men agreed […]
28/03/2022
Social media platforms have now become a chock-a-block place with videos. More and more of them are releasing features that can make users attach to this engaging type of content; Instagram Reels, YouTube Shorts, Stories, you name it. With the demand for social media videos increasing, the battle for eyeballs is real. And there’s one […]
23/03/2022
Unless you are one of those supremely self-assured people, blessed with unshakeable self-belief, more than a bit of arrogance, and the firm knowledge that you will succeed, you have probably suffered from your share of self-doubt or Impostor Syndrome. The good news is, there are effective tools to overcome and beat it. What is Impostor Syndrome? […]
21/03/2022
Pleasing all your customers at all times can seem like an arduous task since your time, money, and energy are spent on order replenishment, training, and guiding your employees for superior customer service. And this can lead to a high customer churn, leading to increased costs affecting your bottom line. Tracking data can help you […]
16/03/2022
One of the best things about having an automated self-scheduling system is that you can send automatic reminders, confirmations and even marketing emails to your clients without using precious time to do it manually. If you’ve ever wondered why your automated notifications and reminders aren’t reaching your clients, maybe you need to rethink how you […]
14/03/2022
The value of the Data Lake Market is expected to reach $24,308.0 million by 2025 due to the large amount of data generated daily. Data lakes have become a reasonable-price solution for companies who need to store a vast amount of data. Moreover, data lakes have proven to be a quick and easy way to […]
08/03/2022
