Have you ever had a client book an appointment with you and discovered that you couldn’t help them when they showed up? How do you know that you can help your clients if you don’t ask for a bit of information upfront? Whenever you provide any professional service, it’s worth your while to determine their […]
02/05/2022
Nowadays, you can’t talk about digital marketing without touching on the buyer’s journey and content marketing funnels. On their path to purchase, potential buyers go through three different stages that describe their disposition and interests at any given time. They are awareness, consideration, and decision. Fully understanding your buyer’s journey and how to approach your […]
19/04/2022
When you type “above the fold” into Google, you get headlines like “Is it a myth?” and “Is it still relevant?” It’s a fair question, given the staggering amount of content that gets consumed on media that, well, doesn’t fold. Nowadays, the fold line is more commonly referred to as the scroll line. It means […]
15/04/2022
SimplyBook.me is a SaaS company offering online booking software as a service to thousands of service businesses and more worldwide. However, even though we are a standalone product, it doesn’t mean other companies and service providers can’t use our product to boost their functionality and enhance ours. Dyspatch.io has done precisely that with its integration […]
14/04/2022
Picture yourself starting a new job at a new company. It’s exhilarating yet nerve-wracking, right? You would love to be greeted and welcomed warmly on your first day, without awkward moments or hitches. How you welcome new members to the team is vital, but some companies tend to spend more time and money on a […]
12/04/2022
In the ever-evolving landscape of digital marketing, 2024 has been a hallmark year for Search Engine Optimization (SEO). For small and medium-sized businesses (SMBs), understanding and leveraging the latest SEO trends is not just about staying competitive; it’s about thriving in an increasingly digital marketplace. This blog post delves into the key SEO trends of […]
12/04/2022
Drip campaign marketing refers to the use and sending of automated emails based on specific timelines or user actions. Emails in a drip campaign stem from a queue of stock emails, which means there’s no need to create a new one every time. You can also customize these emails as you wish. Email drip campaigns […]
07/04/2022
Small businesses may not have the luxury of having big budgets or large marketing teams, but that doesn’t mean they can’t make the most of the available tools to attract customers. SMBs have the unique opportunity to tap into more focused, localized niches and can build more meaningful, personalized relationships with customers. In this article, […]
06/04/2022
Want to boost the visibility of your business on Instagram? Then Instagram SEO is the way forward. The chances are that you’re hearing Instagram SEO for the first time and wondering what it is about. You may think that SEO only applies when you want to rank your blog posts on Google or videos on […]
30/03/2022
You might remember that I attended the Reflect Festival in Limassol back in October. While I was there, I heard a panel discussion with three investors about what makes a successful entrepreneur. While there were some disagreements between the three of them, several characteristics, skills, and motivations achieved consensus. The areas these three men agreed […]
28/03/2022
Social media platforms have now become a chock-a-block place with videos. More and more of them are releasing features that can make users attach to this engaging type of content; Instagram Reels, YouTube Shorts, Stories, you name it. With the demand for social media videos increasing, the battle for eyeballs is real. And there’s one […]
23/03/2022
