As a service-based business owner, it can be challenging to market your services and attract new clients effectively. Getting your message out there to prospective customers is not always easy. Unlike product-based businesses, service-based businesses require a different approach to marketing. You’re not selling a tangible product, but something people can’t see. It would take […]
11/01/2023
Email has become an essential marketing tool and is particularly effective in lead conversion. However, we often overlook the importance of confirmation emails in email marketing campaigns. Confirmation emails, however, are just as important as any other email in your campaign. In this article, we’ll answer the question “what is a confirmation email?,” look at […]
04/01/2023
Why is it so crucial for small businesses to use January for their business development? Here’s a quick tip; unlike the large corporations that can offer spectacular discounts and run to break to maintain the flow of clients and customers, small businesses are not likely to be very busy in January. However, that doesn’t mean […]
03/01/2023
The New Year 2023 is just around the corner. Whatever you’re planning personally for New Year’s resolutions, there are some things that you should also resolve to do for your business in 2023. There are probably many things you have meant to do with your business for months or even years. And I know how […]
29/12/2022
In today’s tech-oriented world, every modern business wants to get its own mobile application. Some use it to communicate more efficiently with their customers, others need a solution to automate internal processes and improve employees’ performance. But whatever the reason is, a mobile app can be a risky investment for any business if not approached […]
19/12/2022
At this point, we all know the massive potential that explainer videos hold for your marketing strategy. However, it’s essential to understand that there are many different styles of explainers, each of which has been designed and optimized to suit different marketing goals. Whiteboard animation videos, in particular, have proven to be particularly effective in […]
15/12/2022
Have you ever responded to the DM of a potential customer and ended up having a real-time conversation online for several minutes, which led to sales? Or has a first-time customer used a live chat button on your website to engage you in a serious conversation about the products you sell? If yes, you have done conversational […]
12/12/2022
Affiliate marketing has become one of the top choices to earn money for freelancers, full-time and part-time employees or even students in the past couple of years. And why not? It has a broad, affordable and flexible reach, and there is no limit to how much you can earn in affiliate marketing commissions. For companies, […]
12/12/2022
As it was Data Security Day last week, we had a guest poster, Irina Maltseva, talking about protecting small businesses from payment fraud. However, we forget the other important aspect of data security in our businesses, and we only realise their importance when something goes wrong. I am, of course, talking about the legal and […]
07/12/2022
Inventory Management might not be the first thing that comes to mind when talking about the service industry. Even if it doesn’t have the same significance as for a retailer, how you manage it still significantly impacts your service business’s success. The reason is that the quality of your services also depends on the products/materials […]
07/12/2022
Your business might have the most talented team of writers and social media specialists in the world. But that won’t mean much if their output doesn’t match your target audience’s wants, needs, and expectations. So, it’s essential that you’re constantly on the lookout to identify and fix gaps emerging in your content strategy. Although no […]
02/12/2022
