Gym Membership Management Tools: 7 Ways to Boost Retention
In today’s competitive fitness industry, gyms and fitness studios face increasing challenges in keeping members engaged and loyal. While attracting new clients is vital, studies show that retaining existing members is up to five times more cost-effective than acquiring new ones. The solution for many fitness businesses lies in advanced gym membership management tools and […]
Patient Appointment Management Made Easy with SimplyBook.me
In today’s fast-paced healthcare world, patient appointment management is no longer optional; it’s essential for keeping both patients and providers on track. Clinics, hospitals, and private practitioners face constant pressure to deliver timely care, reduce administrative overload, and keep patients satisfied. Yet, many still depend on phone calls, paper calendars, or manual follow-ups, systems that […]
Demetra Foteinopoulou
30/10/2025
WhatsApp Marketing: How Businesses Can Use It To Grow Their Customer Base
Many businesses seeking to expand their customer base focus on email marketing, social media, paid advertising, and SEO. They underrate WhatsApp marketing, as only a few consider it a channel to grow their customer base. But the fact is that WhatsApp has gone beyond the regular messaging app, you know. It has evolved into a […]
Gen Z Booking Habits: What Service Providers Need to Know
Gen Z is no longer just an “emerging” demographic – they’re already shaping the way service businesses operate. From salons and fitness studios to clinics and travel agencies, the habits of this generation are rewriting the rules of client engagement. Why does this matter? Because Gen Z’s expectations are radically different from those of Millennials, […]
Eco-Friendly Scheduling : Save Paper with Online Bookings
Every printed appointment card that ends up in a trash bin, every day sheet pinned to the wall, and every brochure left behind at the counter looks harmless in isolation. Multiply those pages by weeks, staff members, and clients, and you are staring at a steady stream of waste that your business pays for twice, […]
Mobile Booking Apps 2025: Why Clients Now Expect Instant Smartphone Scheduling
In the mid-2010s, online booking was a novelty. By the early 2020s, it became the standard for service businesses that wanted to remain competitive. Now, heading into 2025, the expectation has evolved further: clients want to handle everything directly from their smartphones. From booking a haircut to scheduling a consultation, the Simplybook.me mobile booking app […]
Preparing Your Business for Black Friday: A Guide for SMBs
Black Friday is no longer just for large retail stores. Over the years, it has become a massive opportunity for service-based small and medium-sized businesses (SMBs) to drive bookings, attract new customers, and build brand awareness. While Black Friday may traditionally focus on retail, service businesses can also reap substantial benefits by creating exclusive offers, […]
7 Effective Ways to Integrate Online Booking with Email Marketing Campaigns
A booking system can be a boon to managing appointments for service-based businesses. But what’s the best way to connect personally with clients to book with your business without intrusive sales calls?The answer is– email marketing with “Book Now” CTA!Email marketing is one of the best business tactics for contacting your clients and increasing conversion. […]
Tips For Scaling Your Business And Expanding Your Client Base
Business owners, in general, want their businesses to grow and succeed. Nobody wants to be in the same position now that they were in when they started their business years ago. They want more traffic, more clients, and bigger deals. However, scaling a business and expanding your client base isn’t just about meeting increased demand—but doing […]
5 Secrets to Guaranteed Online Learning Success
Do you want to make sure students find value in your online course? If so, you’re far from alone. Business owners and content creators know that virtual lessons are growing in popularity and are an excellent way to turn visitors into subscribers and subscribers into loyal customers. We all may have slightly different reasons for […]
Don’t forget to be compliant when launching your online business!
Ready to launch your online business? Hold tight! Navigating the intricate web of legal compliance requirements becomes crucial. We understand that being compliant with various laws may seem like a daunting task. That’s why we’re here to provide you with some useful resources that will help take the pressure off, so that you can go […]
