Gen Z is no longer just an “emerging” demographic – they’re already shaping the way service businesses operate. From salons and fitness studios to clinics and travel agencies, the habits of this generation are rewriting the rules of client engagement. Why does this matter? Because Gen Z’s expectations are radically different from those of Millennials, […]
09/10/2025
Every printed appointment card that ends up in a trash bin, every day sheet pinned to the wall, and every brochure left behind at the counter looks harmless in isolation. Multiply those pages by weeks, staff members, and clients, and you are staring at a steady stream of waste that your business pays for twice, […]
02/10/2025
In the mid-2010s, online booking was a novelty. By the early 2020s, it became the standard for service businesses that wanted to remain competitive. Now, heading into 2025, the expectation has evolved further: clients want to handle everything directly from their smartphones. From booking a haircut to scheduling a consultation, the Simplybook.me mobile booking app […]
25/09/2025
Black Friday is no longer just for large retail stores. Over the years, it has become a massive opportunity for service-based small and medium-sized businesses (SMBs) to drive bookings, attract new customers, and build brand awareness. While Black Friday may traditionally focus on retail, service businesses can also reap substantial benefits by creating exclusive offers, […]
01/11/2024
A booking system can be a boon to managing appointments for service-based businesses. But what’s the best way to connect personally with clients to book with your business without intrusive sales calls?The answer is– email marketing with “Book Now” CTA!Email marketing is one of the best business tactics for contacting your clients and increasing conversion. […]
10/07/2024
Business owners, in general, want their businesses to grow and succeed. Nobody wants to be in the same position now that they were in when they started their business years ago. They want more traffic, more clients, and bigger deals. However, scaling a business and expanding your client base isn’t just about meeting increased demand—but doing […]
25/06/2024
Do you want to make sure students find value in your online course? If so, you’re far from alone. Business owners and content creators know that virtual lessons are growing in popularity and are an excellent way to turn visitors into subscribers and subscribers into loyal customers. We all may have slightly different reasons for […]
15/04/2024
Ready to launch your online business? Hold tight! Navigating the intricate web of legal compliance requirements becomes crucial. We understand that being compliant with various laws may seem like a daunting task. That’s why we’re here to provide you with some useful resources that will help take the pressure off, so that you can go […]
10/04/2024
RBR Global forecasts that 80% of credit and debit cards will have contactless functionality by 2027. Contactless payments have swept the retail industry, offering speedy and easy payments for customers. But what does this mean for security in retail stores? Keep reading as we explore the top physical security threats presented by contactless payment methods […]
26/03/2024
Wishing there were smarter ways to handle small business expenses in 2024? As we move forward in 2024, it’s more important than ever for small businesses to handle their finances effectively in order to stay competitive and profitable. Whether you’re just starting out or have been in business for years, I’m sure this post will […]
29/02/2024
Valentine’s Day, a celebration of love and affection, presents a unique opportunity for businesses to connect with their customers in more personal and engaging ways. Beyond the traditional market of flowers, chocolates, and greeting cards, this holiday has evolved into a global commercial phenomenon. It’s highlighted by the National Retail Federation’s report that spending for […]
08/02/2024
