What’s New in SimplyBook.me (And Why It Matters)

This post is also available in:

We’ve just rolled out a new set of updates designed to improve how your business runs day to day. These changes focus on reducing no-shows, increasing revenue opportunities, and giving you more control over your setup. Instead of adding complexity, the goal is to make things simpler and more efficient. Many of these features work quietly in the background, saving you time without extra effort. Here’s what’s new and how you can start using it.

Multiple Reminders: Fewer No-Shows, Less Effort

Missed appointments cost you time and money.

You can now send up to 3 automated reminders per booking using Email, SMS, or WhatsApp.

Instead of relying on one reminder, you can space them out. For example, one the day before, one a few hours before, and one closer to the appointment.

This increases the chances that clients actually show up.

It also works in the background. If a booking is rescheduled, reminders update automatically. If it’s cancelled, they stop.

You set it once and it runs.

Sell Products Directly in Your Booking Flow

Your booking system can now do more than just bookings.

Clients can purchase products on their own or add them during the booking process.

This makes it easier to:

• Sell add-ons
• Offer retail products
• Increase your average order value

No extra steps needed. You can find more information about the Products for Sale custom feature here.

Manage Zapier Without Leaving SimplyBook.me

If you rely on multiple tools, this will save you time.

You can now connect to Zapier and manage your automations directly inside SimplyBook.me, without switching platforms.

This means you can automatically:

• Send booking data to your CRM
• Trigger email or SMS follow-ups
• Add clients to marketing lists
• Sync data with tools like Google Sheets, Slack, or accounting software

Instead of manually handling tasks after each booking, everything runs in the background.

The big win here is control. You can view, manage, and adjust your Zaps from within your dashboard, making automation easier to set up and maintain.

Less manual work. Fewer mistakes. More time to focus on your business.
Please check more information about the Zapier Connector integration here.

More Control Over Your Schedule

Fixed appointment times just got more flexible.

You can now match exact start times, apply flexible minimum durations, and filter availability by weekdays.

This is especially useful if your schedule isn’t the same every day.

Easier Affiliate Growth (With Better Security)

You can now let affiliates sign themselves up.

No manual setup required.

We’ve also added password login and optional 2FA, so your system stays secure as you grow.

Get a Domain Without Extra Steps

Setting up your own branded booking page just got easier.

If you don’t already own a domain, you can now purchase one directly inside SimplyBook.me when connecting your custom domain.

Instead of leaving the platform to search, register, and then come back to connect it, everything happens in one flow.

Just choose your domain, complete the purchase via Simply.com, and link it to your booking site in a few clicks.

It’s faster, simpler, and removes the usual setup friction so you can get your business online without delays.

Faster In-Person Sales with Barcodes

Barcodes are no longer limited to products.

You can now use them for any priced item.

This makes in-person sales and POS setups much quicker and easier to manage.

Improved Accessibility

We’ve upgraded our ADA-compliant booking theme to meet WCAG 2.1 AA standards.

This improves usability for more people and helps you stay aligned with accessibility requirements. More information regarding our Accessibility Standards can be found on our website.

A New Way to Earn with SimplyBook.me

We’ve added an Earn More section in your dashboard.

Inside, you’ll find:

Referral Program
Earn 25% commission for 12 consecutive months on their payments for every paid user you refer.

Creator Program
Create content about SimplyBook.me and get paid.

If you’re already using the platform, this is an easy way to generate extra income.

Final Thoughts

There’s a lot in this update, but it all points in the same direction.

Less manual work. More control. More opportunities to grow.

Take a few minutes to explore these features in your dashboard. You’ll likely find a few quick wins straight away.