Business tips and advice, Resources
Email Marketing Defining Goals & Choosing Campaigns

Email Marketing Tips & Tools – (PART 3) Launching an Email Campaign & Analysing the Results

This is the last chapter in our primer series on Email Marketing Tips & Tools. If you missed the previous two chapters, you’d find them here, Part 1: Dos, Don’ts, and Personalisation and Part 2: Defining Goals & Choosing Campaign Templates. Today, I’m going to talk about email campaign management tools and, discuss feedback metrics and responses, and […]

Amie Parnaby

December 18, 2020

Business tips and advice, Resources
moving your business online

6 Tips for Moving Your Business Online

The situation that occurred in 2020 is unprecedented in modern history. For many decades there was no such test for brick and mortar business owners like this one. So far, only the small businesses have been hit, but bigger companies have begun to feel it too. In some cases, COVID just accelerated an inevitable fall; in others, […]

Vlad Falin

December 16, 2020

Business tips and advice, Resources
Facebook and Instagram integration

Facebook and Instagram Business Page Integration with

If you didn’t already know, Facebook recently updated its business page integration for FB and Instagram. Enabling better, smoother, and streamlined onboarding while connecting a company website and schedule with social media. If you’re already using the Facebook and Instagram integration feature with, you probably realised that you needed to reconnect the two platforms […]

Amie Parnaby

December 15, 2020

News & Updates, Resources
new gift card designs

NEW Gift Card Designs – which do you like best?

The Christmas holidays are almost upon us, and when deliveries are backed up from significantly increased online orders, a gift card might feel like an ideal solution.  However, giving a gift card for a service is a highly personal and considered gift, it should look the part. Last month we updated how gift cards work, […]

Amie Parnaby

December 10, 2020

Business tips and advice, Resources
Proactive Customer Service

6 Ways Small Business Customer Service Can be Proactive

Customer service is always important for any business size. Good customer service practices transform service from being reactive to proactive.  Reactive service is where a business waits for customers to contact them, whether it’s with a complaint or a query before they respond. Reactive customer service is outdated, and customers now expect something better. There […]

Zofia Bobrowicz Cohn

December 9, 2020

Business tips and advice, Resources
Special Days & Events Set up

Special Days, Events & Holidays – Setting it up in Your Schedule

It’s not unusual for businesses to operate differently for special days, events and holidays. For the simplest of reasons, most countries have public and national holidays that demand either different operating hours or even complete closure for non-essential businesses.  When you first set up your scheduling system, you created a weekly recurring calendar of […]

Amie Parnaby

December 8, 2020

News & Updates, What customers say
Infinity Nails - a Case Study

Infinity Nails: A case study in manicure scheduling

This week we have an interview with one of our clients in the nail salon industry, Mr Chen of Infinity Nails Spa, Topeka. He was kind enough to give us some interesting feedback about how online appointment booking has changed and helped his business. About Infinity Nails Mr Chen has been in the nail salon […]

Amie Parnaby

December 3, 2020

Business tips and advice, Resources

4 Pros to Making Your Small Business Cashless

From little corner shop cafes to ice-cream vans, cash has for decades been the backbone of small businesses. It made sense as the ubiquitous method of payment, as everyone had it and everyone knew how to use it. However, in recent years consumer payment habits have changed dramatically. In 2019, card payments accounted for 51% […]

Richard Conn

December 2, 2020

Business tips and advice, Resources
Configuring Services and providers in

How To Configure Services and Providers on

When you have signed up with, it is just the beginning of what could be a fabulously beneficial relationship. By signing up, you automatically create the bare-bones structure of your business’ booking management system. However, before you can start using your booking site, you need to configure the services you offer and the providers […]

Amie Parnaby

December 1, 2020

News & Updates
November Newsletter

November Newsletter – Spread Some Sparkly Cheer

Hello to everyone, it’s that time of the year again. The November newsletter marks the beginning of the end of 2020 (thank goodness!). Christmas gifts and decorations dominate stores, and Santa is making his breakthrough with video calling!   It’s time to add a bit of sparkle to what has been a pretty grim year all-round. […]

Amie Parnaby

November 30, 2020

Business tips and advice, Medical & Healthcare
Automated Appointment Bookings

Why Patients NEED Online Appointment Booking (and so do doctors)

If you didn’t know that online appointment scheduling is increasing in the medical community, it might surprise you to learn that more than 70% of medical practices are looking to implement an automated booking system by the end of 2021. Perhaps it shouldn’t be a surprise. Even the Baby Boomers and the ageing Gen X […]

Amie Parnaby

November 26, 2020