News & Updates, Miscellaneous
10 must-have features of an online booking system

The 10 Must-have Features of an Online Booking System

Over time, the world around us has evolved, adopting the latest technology to make every aspect of life hassle-free and easygoing. The advancements in science and technology have procured a new age where almost anything and everything is swiftly accommodating itself in the online mode. From finding the perfect birthday celebration place in the Breakout […]

Amie Parnaby


Business, Product & Tool Tips, Business Tips, News & Updates
Marketing your service-based business

10 Best Practices to Market Your Service-Based Business

As a service-based business owner, it can be challenging to market your services and attract new clients effectively. Getting your message out there to prospective customers is not always easy. Unlike product-based businesses, service-based businesses require a different approach to marketing. You’re not selling a tangible product, but something people can’t see. It would take […]

Amie Parnaby


News & Updates

Social Proof: How to Maximize its Impact on Your Brand’s Online Presence

There are many ways to grow your brand. But if you’re looking for data-backed, proven-to-work strategies, the most important thing you need to focus on is building trust between your business and your target audience. The most influential of these tactics is, without a doubt, social proof. – These days, achieving this is easier said […]

Amie Parnaby


News & Updates
Merry Christmas

Merry Christmas & Seasons Greetings Simply Family! (and everybody else)

It’s that time of the year. Time to take a break and let a few things slide, such as work, diet and the pressure to stay “on” all the time. We all need this time to recharge before taking the New Year by storm. So, from all of us at and, Merry Christmas! […]

Amie Parnaby


News & Updates
Marketing during Quiet Months

Marketing During Quiet Months

Every business goes through a ‘quiet’ season when bookings are down. While the holiday season may be a busy time for specific industries (retail, eCommerce, etc.), it may be a quieter period for service businesses like tutoring, consulting, child care services, etc. These businesses can often see a drop in activity during the holidays because […]

Anand Srinivasan


News & Updates, Business, Product & Tool Tips, Business Tips
conversational marketing

What Is Conversational Marketing & How Does It Boost Sales? 

Have you ever responded to the DM of a potential customer and ended up having a real-time conversation online for several minutes, which led to sales? Or has a first-time customer used a live chat button on your website to engage you in a serious conversation about the products you sell? If yes, you have done conversational […]

Chuks Chukwuemeka


News & Updates
appointment shopping - the future of retail, by Nick Shaw

Appointment Shopping: The Future of Retail?

As the Covid pandemic began to ease, retailers needed to reopen their stores while respecting social distancing restrictions. Many of them turned to appointment shopping, offering customers the opportunity to visit on a pre-booked, individual basis. Appointment shopping was already a thing before Covid, although it was mostly the preserve of high-end, luxury brands. Now […]

Nick Shaw


News & Updates
Thanksgiving Celebrations from

Thanksgiving Celebration with the Family

Today is Thanksgiving in the US, but there is much we can be grateful for all over the world. So we decided to celebrate, too. I understand the meaning and the reasons for Thanksgiving in the US and Canada, but I wonder why there isn’t a global celebration of gratitude and thankfulness when we all […]

Amie Parnaby


News & Updates

World Kindness Day – Kindness and compassion in the workplace all year round

You might have heard a few notable business people talking about kindness in business. You might not think it’s so important when trying to conquer the business world, but kindness, both internally and externally, makes a business run much smoother. Since it’s World Kindness Day, #WKD, let’s look at why kindness in the workplace, with […]

Amie Parnaby


News & Updates
stress awareness day

International Stress Awareness Day – Beat the stress blues

Did you know it was International Stress Awareness Day today, or did it pass you by like so many other things because you have too much going on, and the stress is piling up? So many of us let stress build up in our lives without realising we have a problem. At least not until […]

Amie Parnaby


News & Updates

“No shave” Movember – Remember, it’s all of November

So today marks the beginning of the Movember movement. A month-long event where many men forego the morning shave and grow a fascinating variety of moustaches and beards. It’s to raise awareness for men’s health issues, both physical and mental. If you see some men walking around with scraggly moustaches and little furry strips of […]

Amie Parnaby