In the mid-2010s, online booking was a novelty. By the early 2020s, it became the standard for service businesses that wanted to remain competitive. Now, heading into 2025, the expectation has evolved further: clients want to handle everything directly from their smartphones. From booking a haircut to scheduling a consultation, the Simplybook.me mobile booking app […]
25/09/2025
In 2025, patient data security is not only a regulatory obligation but also a pillar of patient trust. Small clinics and healthcare practices face mounting pressure to adopt digital systems that make it easy for patients to book care online. According to industry studies, over 70% of patients now prefer online scheduling for clinics rather […]
18/09/2025
1. Education in the Age of Digital Precision In 2025, the educational landscape is no longer defined by chalkboards and paper timetables. Institutions—whether traditional universities, online academies, or hybrid learning centers—are navigating a world where agility, personalization, and efficiency are non-negotiable. Technology has fundamentally reshaped how education is delivered, consumed, and managed. And in this […]
14/08/2025
Elevate to Greatness (ETG) is more than a basketball training program – it’s a mission-driven platform helping athletes grow on and off the court. Founded with the belief that overlooked players deserve the right tools and guidance, ETG has transformed from a small group of players into a thriving community. Today, SimplyBook.me plays a key […]
05/08/2025
In the fast-paced, mobile-first world of beauty and wellness, client expectations have changed. Gone are the days when phone calls and paper calendars were enough to manage appointments. Today’s spa and salon clients want convenience, speed, and control — and they want it 24/7. If your business can’t offer that, there’s a good chance your […]
29/07/2025
1. Introduction: Why Retention Is the Real Weight Gyms Are Lifting The first few months of a new gym membership are often filled with energy and enthusiasm — but for many fitness businesses, that spark fades fast. According to IHRSA, 50% of new gym members cancel their memberships within the first six months. And most […]
22/07/2025
The modern-day salon visit starts online. Picture this: A potential client is scrolling through Instagram, sees a killer fade or a perfectly blended balayage, and within seconds, they’re clicking a “Book Now” button. No calls. No waiting. Just instant access. That’s the reality of today’s beauty and grooming industry, where convenience isn’t a luxury—it’s the […]
08/07/2025
I. Introduction: Scaling Isn’t Just Growth—It’s Complexity At the enterprise level, growth isn’t just about doing more—it’s about managing more. More locations. More employees. More time zones. More roles. More risk. For companies expanding across borders, coordinating daily operations becomes increasingly complex. A single scheduling misstep—whether it’s a missed client call in London, an overbooked […]
03/06/2025
I. Introduction: The Modern Massage Client The world of massage therapy has evolved—and so have your clients. The new generation of wellness seekers isn’t thumbing through phone books or calling reception desks between errands. They’re on their phones, tablets, or laptops—looking for services that fit seamlessly into their fast-paced lives. Convenience is no longer a […]
19/05/2025
I. Introduction There’s a moment that defines whether a gym wins or loses a potential member. It’s not at the first personal training session. It’s not even during the gym tour or the intro call. It happens in the quiet hours—at home, late at night, when someone finally decides it’s time to change their routine […]
16/05/2025
In the fast-paced world of beauty services, success isn’t just about sculpting perfect cuticles or mastering ombré chrome. It’s about time — how you manage it, how your clients experience it, and how little of it you waste. Behind every fully booked nail salon isn’t just talent and trends, but something less glamorous and far […]
12/05/2025
