Case Study: How Elevate to Greatness Scaled Basketball Training with SimplyBook.me

Elevate to Greatness (ETG) is more than a basketball training program – it’s a mission-driven platform helping athletes grow on and off the court. Founded with the belief that overlooked players deserve the right tools and guidance, ETG has transformed from a small group of players into a thriving community. Today, SimplyBook.me plays a key role in its growth.

From Passion Project to Purpose-Driven Platform

ETG started with a simple mission: give young athletes the structure, confidence, and support they need to reach their full potential. Its founder explains:

“I wanted to create more than just training sessions — I wanted to build a culture of development, accountability, and belief.” – Josh Cistrunk

This vision shaped ETG into a program focused not only on physical performance but also on mental and emotional growth.

The Challenge Before SimplyBook.me

Before using SimplyBook.me, ETG struggled with disorganized scheduling and fragmented communication. Bookings came through texts, DMs, emails, and phone calls. The result? Confusion, missed appointments, and lost time that could have been spent coaching.

Clients also lacked a reliable way to receive updates or reminders. Last-minute messages and no-shows were common, creating stress for both coaches and families.

Why ETG Chose SimplyBook.me

When searching for a solution, ETG needed a platform that could handle bookings, payments, and communication in one place. SimplyBook.me stood out because it was:

• Customizable with branding options, logos, and service details.
• Flexible enough to fit the unique needs of a sports training program.
• Automated with reminders and confirmations that reduced no-shows.

As Josh explains:

“Compared to other platforms, SimplyBook.me was more flexible. It wasn’t just for salons or spas – it worked perfectly for sports training.”

Transforming Daily Operations

With SimplyBook.me, ETG now runs smoother than ever. Clients book online anytime, without back-and-forth messages. Automated reminders keep athletes and parents on track, reducing missed sessions by more than 70%.

Parents appreciate the professional booking page, while coaches rely on payment integration and client management features to stay organized. On average, ETG saves 8–10 hours per week previously lost to scheduling tasks.

Integrating with ETG’s Website

Integrating SimplyBook.me into ETG’s website created a seamless onboarding process. New clients can:

• Explore training options
• Book a session
• Pay online
• Complete intake forms

-all without contacting the coach directly. This smooth experience builds trust with new families and saves time for repeat clients.

The Business Impact

Since implementing SimplyBook.me, ETG has seen measurable results:

• 40% increase in monthly bookings
• 70% fewer no-shows thanks to automated reminders
• 8–10 hours saved weekly on admin tasks

These improvements allow ETG to focus more on athlete development while presenting a professional, efficient operation.

Looking Ahead

As ETG grows, SimplyBook.me remains a vital partner. The team plans to explore features such as membership management, performance tracking, and advanced marketing tools to further support athlete progress and expand their reach.

“SimplyBook.me has made our entire operation more efficient and professional. It’s something I recommend to other coaches and trainers all the time.”

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